Tuesday, May 17, 2016

Mobile Search - Rich Cards - Google Now

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.
Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results are presented in carousels that are easy to browse by scrolling left and right. Carousels can contain cards all from the same site or from multiple sites.From Google Webmasters Blog



Google's New Mobile Testing Tool

Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.
The new tool is linked from Search Console's mobile usability report or available directly at https://search.google.com/search-console/mobile-friendly

Using Search Console with your Website or Mobile Application

Google Webmaster Tools is now Google Search Console

 This is a MUST for SEO on any website.


Search Console provides actionable reports, tools, and learning resources designed to get your content on Google Search. You can use Search Console both for websites and for mobile applications; if you have a mobile application, read this page instead.



A. add your website to search console.
B. Add your Mobile Application to Search Console
C. Are AMP Pages for those business that do NOT have a Mobile Application?
D. Google Now Cards or AMP? Is one for local is one for content that replaces a mobile application on a mobile device? With the large majority of users being on a mobile device, that is the "new priority", what is best for your business? 



Wednesday, March 23, 2016

Schema for Retail: Enabling Rich Snippets for Products #SEO #guano

SEO Guano
If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.
Using markup to enable rich snippets lets you:
  • Attract potential buyers while they are searching for items to buy on Google.
  • Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Trigger a Google Now Card via Email

Google Now relies on structured data compatible with schema.org in emails to work. This lets Google understand the fields in your email and construct a Google Now card with the relevant information for the recipient. Only some card types are supported by Google Now.
Schemas in Gmail support both JSON-LD and Microdata and you can use either of them to markup an email. There are two ways of adding semantic markup to your email - you can author the markup yourself or use the Markup Helper to get you started by adding markup to an existing email.


Tuesday, March 15, 2016

FREEDOM FROM FACEBOOK


Once Upon a Time.. 
I applied to the Federal Bureau of Investigation.
At the time I didn't know what kind of work i would be doing as a hacker or "special agent". I didnt want to put any of my family members in danger so i used my Disc Jockey identity as my "psuedonym". 

pseu·do·nym
ˈso͞odnim/
noun
  1. a fictitious name, especially one used by an author.
    synonyms:pen namenom de plume, assumed name, false name, alias,professional name, sobriquetstage namenom de guerre
    "Geisel was best known by the pseudonym 'Dr. Seuss'"

(Hint: Any Facebook employees should read up on this simple concept to date i have used this word in 23 emails with Facebook and got tired of them not reading emails. Basically just wasting my time. Which is really what bored people do now, instead of visiting people, reading books or looking for real human interaction. This excessive online socialization has destroyed lives, families, relationships and made life more impersonal.)

Many people actually knew Steve Plunkett only as "Paisley"


So most of my online identity was under the name "djpaisley" or "Paisley Amoeba".
The first social network I used this name on was AOL in 1993 and was very successful in tracking down pedophiles in AOL chat rooms and saved several children from death and exploitation. AOL later bought Netscape and this identity was used again as an editor for DMOZ or the Open Directory Project.

Don Lemon of CNN was an online friend of Paisley and he freaked out when we met in person and probably still knows me as Paisley, not Steve Plunkett.

After AOL there was IRC, (Internet Relay Chat), Friendster, Friendzy and MySpace. At the same time i became interested in Search Engine Optimization and Online Reputation Management. As part of my job at an ISP and Web Development firm in 1995.  I would make sure no one could find out anything about "Steve Plunkett" online by using this online identity. (This is called ORM - Online Reputation Management. Now I have been doing this as a day job since about 2003 and most recently for a political candidate)

I interacted with many people famous and infamous as paisley online and have made great friendships with people i admire greatly. (name dropping omitted) 



Many were on MySpace that transferred mostly to Twitter when i got a beta invite in March of 2007. Since then Twitter has been the way i connect and communicate with the world, not text... today... http://twitter.com/djpaisley is a Bot.. an #AI i created so people could request music.. i still use it today when i want to communicate with those people that i don't really want to bring into my workplace.. tweeting to @luciferonFox even though it is a successful television show isnt "work friendly" or tweeting with tcast members from the television show The Magicians about things that aren't work conversation. That is what @StevePlunkett is for.. work conversations.. with the world.. about food.. see #NomNomNom or maybe an experimental focus and cognition formula #NZT51x inspired by the Movie and Television show Limitless.

to be continued...




Google HTTPS - SSL Certificate Transparency Report

What is HTTPS?


HTTPS is a mechanism that allows your browser or app to securely connect with a website. HTTPS is one of the measures to help keep your browsing safe and secure, which is important when you are doing things like logging into your bank's website or submitting your credit card information to an online store. HTTPS relies on encryption—SSL or TLS—to secure the connection. These web connections protect against eavesdroppers, man-in-the-middle attacks, and hijackers who attempt to spoof a trusted website. In other words, it thwarts interception of your information and ensures the integrity of information that you send and receive.



Google has been working hard toward our objective of achieving 100% encryption across our products and services. The graphs below show how we're doing. For more details on the data, please visit our FAQ.
#movingtoHTTPS

Friday, January 08, 2016

Why Use Blogger? Google Page Speed and Mobile SEO


Why use Blogger? A. Google PageSpeed without any modifications or work scores at 68 percent and user experience is 99 out of 100. B . Mobile friendly, instantly. C. When is the last time you heard about wordpress getting hackeD? D. When is the last time you had to do an update on a WordPress blog? E. When is the last time I had to do a Blogger software update? Answer: Never.

Thursday, January 07, 2016

A Happy 23 years Doing SEO.

Time to dump my brain.. 23 years doing SEO, my first club bulletin ranking for money.. i did so good for their new years party, they decided to pay me to do it full time. I have not written this kind of stuff down.. but now i need to practice since I have decided I will be writing a book on "How to Start a Startup in 30 Minutes" - see www.how2startastartup.com

I've been doing SEO since around January 1993 when we used to rank music and nightclub events on AOL Bulletins.. Then I used to figure out how to get things listed prominently in MySpace. Yahoo Directory was a good friend, when it was free, then $199 then $299. Then we had Dmoz.org. My volunteer position was to determine directory structure of Business/ Health/ Shopping/ and /Law.
However each one also had a service area or some type of location.. it may have been a Plastic Surgeon which meant it was listed in /Plastic_Surgeons but those also needed to be listed and sorted by Where they were as well. In the 90's Local was a factor in search in Yahoo! Directory as well as Webcrawler. Google was still Backrub. Anyways..

Each one of these had a sub-category - Regional/North_America/United_States/Texas this is how Google's Search Engine now begins to "Classify and Categorize" Local results.. eventually it breaks down to County, City and ZipCode. Those also have Regions with them, in Texas we have the "PineyWoods" (East Texas) and Hill Country (Austin and Central Texas) this is called a "sub-classification" or secondary grouping.

When you search for a Veterinarian in Plano, Texas. How many different ways can you think to classify or categorize that listing.. What are the "attributes" involved with that Local listing?

2016 SEO Lesson #1 - write what you just thought down. As your brain "Classifies and Categorizes" the "listing".









Wednesday, January 06, 2016

YouTube Custom Channel URLs

Get a custom URL for your channel

Subscribe to the YouTube Help channel for video tips, tricks, and how-to's. 
You can give fans an easy-to-remember web address to get to your YouTube channel using a custom URL (likeyoutube.com/creatoracademy). Choose from URL options based on things like your display name, your YouTube username, any current vanity URLs that you have, or the name of your linked website.
Important: You can't change your custom URL after you create it.
To get a custom URL for your channel, your account needs to meet these requirements:
  • Be in good standing
  • Have 100 or more subscribers
  • Be at least 30 days old
  • Have an uploaded photo as channel icon
  • Have uploaded channel art
You can also qualify for a custom URL that aligns with your web domain by linking and verifying your official webpage with your connected Google+ page
If you're qualified for a custom URL, you'll see a notice in your advanced account settings, receive an email notification, and may see a notification in your Creator Studio dashboard.
To get your custom URL, follow these steps:
  1. Sign in to YouTube and go to your advanced account settings.
  2. Under "Channel settings," select the link to claim your custom URL.
  3. In the "Get a custom URL" box, you'll see the custom URL(s) you've been approved for. You can't change these, but you may need to add a few letters or numbers to make the URL unique to you.
  4. Select the box next to "I agree to the Terms of Service," then click Change URL.
  5. Keep in mind that the custom URL will be linked to both your YouTube channel and your Google+ identity. Once your URL has been approved, you can't request to change it. When you're sure this is the URL you want, clickConfirm choice.
Once selected, your audience can reach your channel by going to to either youtube.com/c/creatoracademy oryoutube.com/creatoracademy (note that we are using the Creator Academy channel as an example here, your URL will be unique to your channel). Both URLs will redirect to your channel homepage.

Tuesday, January 05, 2016

Is Google Authorship in web-search officially dead?

Is Google Authorship officially dead? 

For now.. Yes.

However for those of us working on clients.. Google Publisher Tags (GPT) are very much still alive.
Which means Schema is still important.
https://schema.org/publisher
And if Schema is still important than Authorship just got moved into Knowledge Graph and KBO (Knowledge Base Optimization), based on Schema. It would dictate.. "that the "Entity" related to "Author" is a "Person within an Organization" .

Example: Who is Peyton Manning?


Monday, January 04, 2016

Six Social Media Rules for 2016


Six Simple Laws of Social Media

1. Be yourself… period.. Be Genuine — BE YOU.. not a copy of someone else.
2. DO: Be Professional — if F bombs are ok in your professsion so be it.. however you remove yourself from safe search when you drop them.
3. DONT: Feed the trolls.. Trolls starve without food and your energy and move on to some other mischief.  "Have a nice day" Can sound just like the “basic new york echo” — Robin Williams.. Google it.. better yet. click here (new window)

4. DO Spellcheck.. nothing better than saying somthing extremly smart with typos.. makes you look stoopid, doesnt it?

5. DONT: Run schedulers without lots of tweaking.. and learn how to connect accounts on different social media platforms and networks.. “I posted a Photo to Facebook” really makes me want to look.. also.. if you posted it to twitter.. people would actually see the picture without going to facebook.. which on a mobile device, for me isnt going to happen..

6. DO: Listen, Stop, Listen again, Think.. spellcheck.. check links.. then tweet..
PRO Tip Bonus: after :30 all tweets are archived in library of congress due to downstream twitter feeds and aggregators.. delete any tweets within 8 seconds to insure proper deletion.


Tuesday, July 07, 2015

Voice Search Optimization



When search engines first appeared on the world wide web, searchers used short phrases to find the information they wanted. Until as recently as 2007, the average number of words entered into search boxes was 3. Since then, the average number of words has steadily increased as searchers started asking questions of the search engines. 


With the advent of Apple’s Siri, Google Now (sometimes called “OK Google”) and Microsoft’s Cortana, asking questions to search engines is becoming a natural part of interacting with them. Instead of typing, we can ask for any information and it is returned almost instantly. When you add the fact that most searches are now done on mobile devices, the importance of voice search and optimizing content for it is clear.

Google Voice Search
Google Voice Search is the search giant’s strategy for integrating voice commands across all Google products. With mobile devices overtaking all other platforms to access the Internet, Google search is evolving quickly. Search results are changing based on the way we speak, not the way we type.

Google is changing in response to the new ways humans interact with it. When we talk to Google to let it know what we’re looking for, we may ask about an item we want to purchase along with modifers like pricingcoupons orspecial. Google has learned these modifiers that often accompany product questions. It has started showing comparative pricing information and the closest location where the item can be purchased—even when that information is not specifically asked for. All the while, Google is listening for complete sentences and actual questions so it can provide specific information in response to more specific, longer-length queries.

Why is Google Voice a Big Deal?

Read More on Rockfish Blog 

Monday, April 20, 2015

What is SEO? How is that different From Social Media?



What is SEO?
(I keep getting asked simple SEO questions on Quora..  To save everyone some time.. i'm going to post some terms and explanations you need to know. Then link to here from Quora. =) *lightbulb - What If.... [saving this information for May 1st.]


How is SEO different From Social Media? 
(another question that is asked daily.. SEO is Search and Social Media is "Online Interaction Between Humans: Public and Private" )

What about DAO, KBO and ORM?
(If you are a Brand.. this is the question you should have been asking since.. 2003.)

In the beginning there was UseNet and  Network News Transfer Protocol (NNTPProtocol.
Your subject line was how you got people to read your posts... fast forward to when everyone was weaned off AOL and on to the Internet itself, circa 1996-ish..  fast forward again to today, now we have the Internet in our pocket, with GPS and blazing fast speeds.. What was it like then?
This is how long it takes a webpage to load, or get to Yahoo to search for something.

(let me show you, please click play.)


Visualization of Modem Connection 


SEO - (Search Engine Optimization) - is the practice of optimizing a digital asset for retrieval in some type of query based information retrieval system. These "information retrieval systems" are Google, Bing, Yahoo, Google Maps, your computer when you search for a file, also when you search outlook express for a subject line or the content of an email or who sent it. That is a "Query".

Search - Search (also see Query below), is the action of taking one piece of information and comparing it to many pieces of information, usually associated with an object. There are two types of searches. Searching against an "Index", or searching against some type of "Classification" criteria. (see "Object Oriented Design", below

Social Media - Social Media is human (and machine.. think about it.. eeek!), interaction across the digital ecosystem. If we check in, we are leaving a digital fingerprint/footprint on where we have been, what date, what time. These digital trails can develop patterns that can be used by advertisers, and criminals.  (see Water Hole Optimization)

Digital Ecosystem - As in life, each organism is itself an ecosystem, an ecosystem is defined by one pivot point with then spreads out to encompass all interactions, actual, perceived, or desired. (By the Client. Begin with the End in Mind, what are there wants, needs for digital? where do they fit into the digital ecosystem? where are they absent? 
A digital ecosystem for a user is different than a brand. The users path is to a brand. The brand path is about how users come to them online.. in digital.  Facebook that is your a Digital Ecosystem that contains smaller ecosystems like your friends list... that is your ecosystem. The contacts on your phone, are part of your ecosystem. Some of those contacts are shared with or connected because they are also friends of your on Facebook, or maybe they sent an email to your Gmail account? There are several ways your ecosystem crosses networks.. Networks you need to be aware of like; LinkedIn, Pinterest, Instagram, YouTube, Google, Twitter, Tumblr and Facebook.. Etc.  Those are the ones we are going to discuss today.

Back to Search...
Rule #1In Search, a "User" either has an association with a "Brand", or they do not.

Users - You, me, them.. are you on the internet? Then you are a "user".

Brands - Again, You, me, them.. example: I am (Me - "Steve Plunkett - Sr. Search Scientist - personal brand), I work at (Rockfish - Company Brand), I do work for these clients, (insert a BUNCH of other brands), (see Rockfish Website for clients.) Then again, an agency should probably never reveal their ORM or Online Reputation Management clients, in my opinion.  That is shared at the office. (We don't.) It is frequently counter productive to inform you that many companies pay people to change Google/Facebook/Twitter/Yelp - legally and ethically of course.. or at least that is the only way we or I will do it.. there are shady people on this planet.. i'm just not one of them.. that is my brand.. the Corporate Guy on the Black Hat Panel @ Pubcon - the scary one.. in the suit.. with suspenders.. 4 out of 7 executive say, "we are sure glad he is on our side".

In not mean or bad or scary.. i just protect my Brands.

Like a mother (insert fierce female mother animal you find scary)



(Blog in-progress)