Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Wednesday, November 30, 2016

The Future of SEO - 2017 - Part One


Excerpt;
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!”
(Look, I love that song, too, but enough is enough, you know?)
The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020.




You ask.. “Why is this that important? How is this a complete paradigm shift Steve?”

Chatting with customers is a new Google My Business feature that’s currently available only to a select group of business owners. If you received an email from Google inviting you to participate in the pilot, click the link from the email and use the instructions below to start messaging with customers.

(we went from . Google Assistant. To Google My Business above – did you catch where Google is headed..? )

Local Retailers Google will need chat messaging enabled for the text reader to be able to communicate with the retail location. Via these devices.

We can’t, (yet), order something from Walmart over Google Home device like we can Amazon Echo/Alexa (which has its own database of products that Google doesn’t have yet)

Any customer with multiple locations or products will need to provide this “content” for chatbots.. just like we created websites for the web, apps for mobile devices and videos for youtube.
The “platform” for IoT is descriptive data and the accurate retrieval of said information about a product.. is the description different at Kroger? Is there different packaging or labeling than some other retailer?

They, Google, would like businesses to adopt the use of Allo – which is about messaging, stickers, emojis…

They took social mobile first. To use the voice assist.
Introducing Google Allo, a smart messaging app that helps you say more and do more. Express yourself better with stickers, doodles, and HUGE emojis & text. Allo also brings you the Google Assistant.


Google wants to leapfrog the text message between business and consumer.
Consumers interact with business via Google Maps.
“Ok google call (insert brand name).”

Right now Google Home will not remember which Walmart or Kroger you shop at. yet.. (working on it)

NOTE: Google Assistant is the phone part, that works with the Google Home unit.


Right Now.. today.. Google Home is kinda useless until you are a programmer, however there are many scripts that can be loaded via IFTTT to add these commands..

How can we add these commands, objects, touch points on behalf of a brand to these devices?


Tuesday, May 17, 2016

Mobile Search - Rich Cards - Google Now

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.
Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results are presented in carousels that are easy to browse by scrolling left and right. Carousels can contain cards all from the same site or from multiple sites.From Google Webmasters Blog



Google's New Mobile Testing Tool

Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.
The new tool is linked from Search Console's mobile usability report or available directly at https://search.google.com/search-console/mobile-friendly

Using Search Console with your Website or Mobile Application

Google Webmaster Tools is now Google Search Console

 This is a MUST for SEO on any website.


Search Console provides actionable reports, tools, and learning resources designed to get your content on Google Search. You can use Search Console both for websites and for mobile applications; if you have a mobile application, read this page instead.



A. add your website to search console.
B. Add your Mobile Application to Search Console
C. Are AMP Pages for those business that do NOT have a Mobile Application?
D. Google Now Cards or AMP? Is one for local is one for content that replaces a mobile application on a mobile device? With the large majority of users being on a mobile device, that is the "new priority", what is best for your business? 



Wednesday, March 23, 2016

Schema for Retail: Enabling Rich Snippets for Products #SEO #guano

SEO Guano
If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages.
Using markup to enable rich snippets lets you:
  • Attract potential buyers while they are searching for items to buy on Google.
  • Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

Trigger a Google Now Card via Email

Google Now relies on structured data compatible with schema.org in emails to work. This lets Google understand the fields in your email and construct a Google Now card with the relevant information for the recipient. Only some card types are supported by Google Now.
Schemas in Gmail support both JSON-LD and Microdata and you can use either of them to markup an email. There are two ways of adding semantic markup to your email - you can author the markup yourself or use the Markup Helper to get you started by adding markup to an existing email.


Tuesday, March 15, 2016

Google HTTPS - SSL Certificate Transparency Report

What is HTTPS?


HTTPS is a mechanism that allows your browser or app to securely connect with a website. HTTPS is one of the measures to help keep your browsing safe and secure, which is important when you are doing things like logging into your bank's website or submitting your credit card information to an online store. HTTPS relies on encryption—SSL or TLS—to secure the connection. These web connections protect against eavesdroppers, man-in-the-middle attacks, and hijackers who attempt to spoof a trusted website. In other words, it thwarts interception of your information and ensures the integrity of information that you send and receive.



Google has been working hard toward our objective of achieving 100% encryption across our products and services. The graphs below show how we're doing. For more details on the data, please visit our FAQ.
#movingtoHTTPS

Friday, January 08, 2016

Why Use Blogger? Google Page Speed and Mobile SEO


Why use Blogger? A. Google PageSpeed without any modifications or work scores at 68 percent and user experience is 99 out of 100. B . Mobile friendly, instantly. C. When is the last time you heard about wordpress getting hackeD? D. When is the last time you had to do an update on a WordPress blog? E. When is the last time I had to do a Blogger software update? Answer: Never.

Thursday, January 07, 2016

A Happy 23 years Doing SEO.

Time to dump my brain.. 23 years doing SEO, my first club bulletin ranking for money.. i did so good for their new years party, they decided to pay me to do it full time. I have not written this kind of stuff down.. but now i need to practice since I have decided I will be writing a book on "How to Start a Startup in 30 Minutes" - see www.how2startastartup.com

I've been doing SEO since around January 1993 when we used to rank music and nightclub events on AOL Bulletins.. Then I used to figure out how to get things listed prominently in MySpace. Yahoo Directory was a good friend, when it was free, then $199 then $299. Then we had Dmoz.org. My volunteer position was to determine directory structure of Business/ Health/ Shopping/ and /Law.
However each one also had a service area or some type of location.. it may have been a Plastic Surgeon which meant it was listed in /Plastic_Surgeons but those also needed to be listed and sorted by Where they were as well. In the 90's Local was a factor in search in Yahoo! Directory as well as Webcrawler. Google was still Backrub. Anyways..

Each one of these had a sub-category - Regional/North_America/United_States/Texas this is how Google's Search Engine now begins to "Classify and Categorize" Local results.. eventually it breaks down to County, City and ZipCode. Those also have Regions with them, in Texas we have the "PineyWoods" (East Texas) and Hill Country (Austin and Central Texas) this is called a "sub-classification" or secondary grouping.

When you search for a Veterinarian in Plano, Texas. How many different ways can you think to classify or categorize that listing.. What are the "attributes" involved with that Local listing?

2016 SEO Lesson #1 - write what you just thought down. As your brain "Classifies and Categorizes" the "listing".









Wednesday, January 06, 2016

YouTube Custom Channel URLs

Get a custom URL for your channel

Subscribe to the YouTube Help channel for video tips, tricks, and how-to's. 
You can give fans an easy-to-remember web address to get to your YouTube channel using a custom URL (likeyoutube.com/creatoracademy). Choose from URL options based on things like your display name, your YouTube username, any current vanity URLs that you have, or the name of your linked website.
Important: You can't change your custom URL after you create it.
To get a custom URL for your channel, your account needs to meet these requirements:
  • Be in good standing
  • Have 100 or more subscribers
  • Be at least 30 days old
  • Have an uploaded photo as channel icon
  • Have uploaded channel art
You can also qualify for a custom URL that aligns with your web domain by linking and verifying your official webpage with your connected Google+ page
If you're qualified for a custom URL, you'll see a notice in your advanced account settings, receive an email notification, and may see a notification in your Creator Studio dashboard.
To get your custom URL, follow these steps:
  1. Sign in to YouTube and go to your advanced account settings.
  2. Under "Channel settings," select the link to claim your custom URL.
  3. In the "Get a custom URL" box, you'll see the custom URL(s) you've been approved for. You can't change these, but you may need to add a few letters or numbers to make the URL unique to you.
  4. Select the box next to "I agree to the Terms of Service," then click Change URL.
  5. Keep in mind that the custom URL will be linked to both your YouTube channel and your Google+ identity. Once your URL has been approved, you can't request to change it. When you're sure this is the URL you want, clickConfirm choice.
Once selected, your audience can reach your channel by going to to either youtube.com/c/creatoracademy oryoutube.com/creatoracademy (note that we are using the Creator Academy channel as an example here, your URL will be unique to your channel). Both URLs will redirect to your channel homepage.

Tuesday, January 05, 2016

Is Google Authorship in web-search officially dead?

Is Google Authorship officially dead? 

For now.. Yes.

However for those of us working on clients.. Google Publisher Tags (GPT) are very much still alive.
Which means Schema is still important.
https://schema.org/publisher
And if Schema is still important than Authorship just got moved into Knowledge Graph and KBO (Knowledge Base Optimization), based on Schema. It would dictate.. "that the "Entity" related to "Author" is a "Person within an Organization" .

Example: Who is Peyton Manning?


Tuesday, July 07, 2015

Voice Search Optimization



When search engines first appeared on the world wide web, searchers used short phrases to find the information they wanted. Until as recently as 2007, the average number of words entered into search boxes was 3. Since then, the average number of words has steadily increased as searchers started asking questions of the search engines. 


With the advent of Apple’s Siri, Google Now (sometimes called “OK Google”) and Microsoft’s Cortana, asking questions to search engines is becoming a natural part of interacting with them. Instead of typing, we can ask for any information and it is returned almost instantly. When you add the fact that most searches are now done on mobile devices, the importance of voice search and optimizing content for it is clear.

Google Voice Search
Google Voice Search is the search giant’s strategy for integrating voice commands across all Google products. With mobile devices overtaking all other platforms to access the Internet, Google search is evolving quickly. Search results are changing based on the way we speak, not the way we type.

Google is changing in response to the new ways humans interact with it. When we talk to Google to let it know what we’re looking for, we may ask about an item we want to purchase along with modifers like pricingcoupons orspecial. Google has learned these modifiers that often accompany product questions. It has started showing comparative pricing information and the closest location where the item can be purchased—even when that information is not specifically asked for. All the while, Google is listening for complete sentences and actual questions so it can provide specific information in response to more specific, longer-length queries.

Why is Google Voice a Big Deal?

Read More on Rockfish Blog 

Thursday, July 07, 2011

Microsoft Worldwide Partner Conference - Come See Me Speak

WEB07 Build New Revenue Streams by Helping Your Clients Market the Websites You’ve Built for Them
Monday, July 11 3:00 PM - 4:00 PM, JW Atrium 3
Session Type: Breakout Session
Track: Web Development
Speaker(s): Bill Bledsoe, duane forrester, Steve Plunkett
Session Details
You create amazing websites? Would you like to create an incremental revenue stream for your business? Learn how other partners have created a business from search. Learn how to drive more traffic (paid and organic) to your customers’ sites and yours with Bing tools.  In this session you will learn the following: •             How partners have created a business helping customers optimize for search.  •             How to create, manage and be successful with search advertising. •             How Bing Webmaster tools can optimize the sites you manage. •             How to leverage the power of the Bing and Yahoo! Search Alliance.

Monday, November 01, 2010

SEO, ORM, Ethics and the greater good of Google

Hypothesis: 
How long does it take and what effort will it take, to change a misspelling in a Google Search Query? Be it a proper name, Client's Trademarked Brand or Product name?
Ex: "Dawn Maire"


Dawn Maire (Correct spelling) is CSO at @Rockfish - Having recently changed jobs, Dawn is Chief Strategy Officer and since my new title is Sr. Manager, Content Strategy, Search and Social at Rockfish, that would make her my boss. 

While getting to know Dawn and while she was getting to know me on a recent visit to the NWA office of @Rockfish, She asked, "Does that mean you can make me pull up on Google for my real name, instead thinking it’s a 
misspelling of WWE Diva Dawn Marie?" 


Without thinking much, I said "of course, would tomorrow be okay?", She said "That would be great!" After a bit more thinking, I asked, "What do you want to be 1st for your name?" She said, "I dunno, how about my LinkedIn profile?". Knowing this plays well to using my search skills responsibly, I said "Ok, I'll do it right before 10pm"

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Wednesday, January 21, 2009

An Interview with Steve Plunkett: SEO Experimentation Done Right

"Steve Plunkett is a well known for his SEO insights. You can follow him on Twitter or view his online resume at LinkedIn. Check out this interview by Ann Smarty on Search Engine Journal"
An Interview with Steve Plunkett: SEO Experimentation Done Right  


Steve Plunkett is a well known for his SEO insights. You can follow him on Twitter or view his online resume at LinkedIn. And now enjoy an interview with Steve:
How long have you been in SEO and how did you start?
I got on the “Internet” in 1994.. (at 2600kbps) I was doing mac tech support for AOL and also moderating a chat room and bulletin postings (kinda sounds like Social Media a bit, no?), and if we count making sure my bulletin postings ranked first.. if you want to count ranking first for channels on IRC, then 1995. Otherwise, Brian was starting webcrawler and Jerry was starting Yahoo! Directory in 1995 while i was a webmaster/sys admin in the Univeristy of Texas System and I was experimenting with spam controls for webcrawler (I accidentally got all the first 30 listings for about 10 terms), and would modify my website and they would recompile to see if the filters worked.. then I started up a web design component to the ISP I was working at in late 1995 and ranking websites kinda just was part of our service. Back then charging $150/month for hosting a website was still kind of expensive.. We just bundled SEO in with hosting.. but since we designed the websites we kinda just did SEO from the first step.
Do you believe SEO is evolving and getting “more white” so to say (no paid links, no spamming, etc)? Do you think Google will ever be able to win the war with Black hat SEO?
That depends.. the only links I have ever “bought” were Yahoo! directory once they started charging for it.. and free website listings I would get from buying ads in print publications or by being a member of this community organization or that professional organization. Because I was working at an ISP/Web Dev., and kind of an “anti-spam” editor @ yahoo while I was an higher up category editor for ODP/DMOZ I hated spam. So I never really did anything other than follow the “Golden Rule of SEO” – provide unique content specifically relevant to the search query. I’ve always been very vocal about not using links and following Google’s implied rules to the letter, it’s not only my client’s website, it’s my career for the past 14 years.
Back in 96 I remember the big thing was domain shadowing.. you would buy a domain and point it to a subdirectory of a website so a website with 7 subdirectories might be listed under 7 domains.. I never really did this for SEO, but I sure hated it when I would find the same site submitted to Yahoo! or DMOZ like 14 times (each URL could be listed in 2 categories), and have to hunt them down and remove them.
Honestly I think there are many things that are a bit black hat in how Google utilizes them to rank websites, but if you understand the basic premise of Google you can do good SEO. If you want to serve up completely unique and relevant content edited for humans’ search queries, then you should do well. I think SEO is evolving in the terms that there are more people doing it. Hence more people, more tactics, more qualified population per query.
You seem to Twitter a lot. What are you using the tool for?
Networking, i’ve met some cool people like @karlrove is following me now… @mchammer is a die hard raiders fan (Raiders 4 Life!~)
Twitter/FaceBook/Myspace has replaced Yahoo! IM – it’s also a good barometer of people, those that consistently push out negativity on twitter are people I don’t want to work with.. nor follow, etc.. I like the shiny happy people.. It’s similar to moderating an online chat room. I also use it for experimentation collaboration.
Are there any other social networking tools you use more or less often?
Myspace is good for the entertainment and fashion industry. FaceBook is a good local social networking site. LinkedIn is the premier business networking website. I stumble a bit.. I’m actually doing a lot of experimentation with RSS feeds and music, and different types of searching patterns on different music blogging websites. It’s part of my job to test everything so I have tried almost everything, ranking for podcasts, (HINT: It’s totally like ranking bulletins on AOL). Video search, Image Search, book search are all different search types that I deal with for varied clients.
I know you are quite active at SEOmoz. What other SEO communitites do you frequent and why?
I was active with SEOmoz and I would credit my professional membership there with a lot of my contacts on the web.
SEOMoz was the first SEO community I really got into because at first it was nice and clean. I met some people who didn’t really need to hear themselves speak, but wanted to learn and collaborate, which was what Iwould want in an SEO community.
I personally dont’ think there is a better website for people to read about SEO and i still read their blog from time to time.
You once mentioned you very often deal with SEO experiments. Could you list most important rules one should follow when running an SEO experiment?
My actually job title should be “SEO Scientist” instead of “Director of Internet Marketing”, every day I sit in my office and turn up the music and experiment all the time. I am running about 70+ experiments right now. Using blogs, social media websites and several other websites I have access to. (HINT: A good reason to donate some time to a non-profit) And of course just modifications on some Organic SEO clients I have, and documenting the progress after I have tested on non-client websites then pushed the tactics to client’s websites.
RULES:
a. NEVER do an un-tested experiment on a client’s website. (never done it, it’s just common sense)
b. Document ALL the factors prior to conducting the experiment, add additional factors at baseline, first measure, secondary measure and tertiary measurement points.
c. Always allow for variances among subject and properly validate any outlying factors and account for them.
d. Re-evaluate your hypotheses at each stage of the experiment.
e. ALWAYS allow for statistical regression analysis.
f. Perform the same experiment 3 times before coming to a conclusion.
G. Either re-test or modify experiment if additional variables introduce themselves prior to experiment completion.
I know you’ve been conducting your own experiment on some issue I described in one of the recent post on internal anchor text over-optimization. Could you share your experience?
Well, I read the experiment but never saw the website, so my mind went to about 200 variables. So i re-created the test (my version of it, because I didn’t have all the factors the first person did, I guess?) on 2 brand new websites where there was no domain age, inbound links, etc. I tried in 2 ways, one standard top nav, sitewide, modifying one anchor tag sitewide.
Version 1: this worked positively and I am still #1 for the term.
Version 2: I modified the top nav on 8 different sub-sections to include the original anchor but NOT any of the global navigation elements. (still testing)

What are most common mistakes people make when condusting an SEO experiment?
1. Coming to a pre-mature conclusion.
2. Incorrectly diagnosing all the variables in an experiment.
3. Removing one variable from one of two competing subject groups
4. Not testing in a vacuum (running proper controls)
What are your plans for 2009? Any new projects in mind?
I started 8 different experiments right before I left the office for 2 weeks prior to NYE, the basics, title tags, ALT tags, anchor tags, etc. I did this to see what if any different weighting factors might be applied to on-site optimization as the year changed and also as a control group for newer sites i am launching this week. That experiment is on-going and by making slight modifications to certain variables, we have been able to bring some members of the control group to #1.
I think I am speaking @ IMSpringBreak (Apr. 2-4th, 2009) on IED (information environment design) – contact @davesnyder for more info about a good IM conference. It’s kind of like a spring break version of the ScarySeo conference in Ft. Lauderdale.


Read more: http://www.searchenginejournal.com/an-interview-with-steve-plunkett-seo-experimentation-done-right/8302/#ixzz0yqoUxOsA

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