Monday, November 01, 2010

SEO, ORM, Ethics and the greater good of Google

Hypothesis: 
How long does it take and what effort will it take, to change a misspelling in a Google Search Query? Be it a proper name, Client's Trademarked Brand or Product name?
Ex: "Dawn Maire"


Dawn Maire (Correct spelling) is CSO at @Rockfish - Having recently changed jobs, Dawn is Chief Strategy Officer and since my new title is Sr. Manager, Content Strategy, Search and Social at Rockfish, that would make her my boss. 

While getting to know Dawn and while she was getting to know me on a recent visit to the NWA office of @Rockfish, She asked, "Does that mean you can make me pull up on Google for my real name, instead thinking it’s a 
misspelling of WWE Diva Dawn Marie?" 


Without thinking much, I said "of course, would tomorrow be okay?", She said "That would be great!" After a bit more thinking, I asked, "What do you want to be 1st for your name?" She said, "I dunno, how about my LinkedIn profile?". Knowing this plays well to using my search skills responsibly, I said "Ok, I'll do it right before 10pm"

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How Search Works with @mattcutts

Monday, September 27, 2010

Government Seeks Back Door Into All Our Communications

"The New York Times reported this morning on a Federal government plan to put government-mandated back doors in all communications systems, including all encryption software. The Times said the Obama administration is drafting a law that would impose a new 'mandate' that all communications services be 'able to intercept and unscramble encrypted messages' — including ordering '[d]evelopers of software that enables peer-to-peer communication [to] redesign their service to allow interception'."