Thursday, June 30, 2005 "SAN FRANCISCO - A seller of online marketing tools said Wednesday it sued Google Inc., charging that the Web search giant has failed to protect users of its advertising program from 'click fraud,' costing them at least $5 million."

Sunday, March 13, 2005

Click. Click. Click. You’re Out.

Click. Click. Click. You’re Out. - by Greg Hansen

Have you ever become frustrated with a website when you couldn’t find the information you wanted? What did you do? Leave? Never to come back?
Here are a few tips regarding website navigation, that will keep your clients clicking:

Click. Click. Click.
When it comes to website navigation, the old rule still applies – users only should have to click three times to get the information they want.
I believe it should be two clicks. From the home page of your website, users should click on a main category. From that category, one more click should provide the information they want. Two clicks. Simple.

Consistent navigation
Your primary and secondary navigation should fall in the same place on all pages. Don’t move them around on each page or section; you could lose your users.
Primary and secondaryYou should have only two major navigation areas on your pages: primary and secondary. Users won’t know how to respond to more than that.

Don’t put everything on one level of navigation
Use your navigation system. Don’t try and make everything accessible from one level. Doing so can become a mess and, again, your users won’t know what to do.

Your navigation system should help users get through your site easily and should not confuse them.

The sitemap crutch
If you have to rely on a sitemap to help users get around your website, you should reevaluate your navigation system. A sitemap should function as an alternative, not as a crutch, for poorly designed navigation. Sitemaps do serve a great function for Search Engine Optimization, but that’s a topic for a whole other article.

Simple and logical
Keep it simple and logical. Put your most important information first, and make it easier to obtain. Less important information can be down a level.

Try something new
There are common navigation designs that many websites use such as navigation on the left and top of a page. But don’t be afraid to try something new. As long as it works and you get the results you want, it’s a good design.

Thursday, January 13, 2005

Know Your Website by Steve Plunkett

M/C/C Technique - Search Engine Optimization - Steve Plunkett

When you search online for your company name or your trademarked products, are you at the top of the search engines? On the first page? On the second page?

Are those $0.50 per click visitors to your site looking to purchase or just looking?

Is having the top listing for a particular keyword on Pay Per Click Advertising the best thing you can do for your website?

Internet marketing involves more than just building a website. It requires building a great website using qualified keywords and phrases as part of your website copy. It also means using elements within your website to boost your rankings in search results without using unethical strategies or techniques such as cloaking, hidden keywords or multiple pages with no unique content.

Making changes to your website to alter your search result placement is known as organic search engine optimization (SEO). However, making changes to your website without the proper research is a time-consuming activity and some changes even may be detrimental to your ranking or listing.

A comprehensive study of your website's history – what has and has not been done – should dictate the direction of your Internet marketing efforts. If you were lucky, that history includes your website’s submission to Yahoo! back in 1996. That means you have seniority, and you also avoided the $299 fee to have your site listed. Regardless, you need to find out if the current description of your website in Yahoo! accurately portrays what your company does today. In addition, you’ll want to consider professionally submitting your website to the major search engines, and you’ll need to know if there is something that isn’t “search engine friendly” in the actual HTML of your website.

It’s also important to understand how competitive your business channel is. Are you one of only 13 vendors that supply a really neat device, or are there 1,500 suppliers that could be viewed as competition by a potential customer that has not yet learned the difference? Trying to drive prospects to your website with Pay Per Click (PPC) could be cost-prohibitive for these types of situations – especially when you consider that 80 percent of Internet users skip over PPC advertising unless they recognize the brand and the web address.

Organic SEO, on the other hand, might be very effective. If you and six other companies, out of the 1,500, are using organic SEO on your websites, that would narrow your search engine placement from among 1,500 to just seven, which improves your chances of driving potential customers to your site.

To make organic SEO effective, you should conduct research on what your potential customers are looking for when they go searching. You need to know the common words or phrases used in describing your product(s), and you need to think about whether or not your product/service is transparent enough to have only one search engine result. You also should be sure that when someone types in your particular company name, technology trademark or service mark, they find you. By analyzing your current website traffic, you can determine how people are finding you now and, if necessary, change how they find you in the future.

Internet marketing is one of the best measurable forms of advertising. It can help you know what people searched for to find your website, what pages they clicked on and how they moved around on the website. You can know how long they stayed on each page and where they exited. Based on the referrals from the search engines and the exact time that they contacted you, it can also be determined which search engine and which keywords or key phrases led them to contact you. In addition, when you make changes to your website, traffic analysis can tell you what worked and what did not. Combined with e-mail marketing, traffic analysis can tell you how long it took them to read the e-mail you sent them, what time they clicked on the link and how long they stayed there.

All of these factors should be considered prior to the development of your Internet marketing plan. Ultimately, understanding your website’s history and the way potential customers search for your website can help you determine if PPC is right for your SEO plan or if you should just start with a few keyword changes in your HTML.

Tuesday, June 08, 1999

East Texas Web Guide

East Texas Web Guide
If you are a business owner, here are the facts about this www thingy, 52.5 percent of U.S. households, or about 53 million households had a personal computer as of 1999; 36.7 percent of those, or about 37 million households had online access. That translates into 90 million possible online shoppers out of a total U.S. population 270 million, which means one out of every three Americans is online today, says Evan Cohen at Jupiter Research. ( Online users have a mean income of $61,540 and 40 percent are college educated. This represents home use only, the facts are still not in on how many business users there are, but my estimate would be very close to those numbers. In case you are wondering just who in East Texas has a WebSite, here is a partial list, but you can find a complete listing at upcoming Asia Pacific football league, Check here for Fitness Schedules, Rates, and the latest Health information. Alan Utz and Associates, General Global Contractors Find great links to financial sites, and lots of information about one of East Texas leading banks. Bailey and Colley, L.L.P, Railroad Law and Personal Injury Law Firm. East Texas' Favorite Internet Service Provider, set this as your home page for a great starting point to the internet. Ronald's Barber Shop, specializing in Military Style haircuts. 24 hour sudden service Chuck's Travel, take a trip to your favorite American destinations via comfortable motor coach. Citizen's State Bank, find out banking information for the East Texas Area. DeHaven Eye Clinic, East Texas' pioneer in Eye surgery, with lots of good info. The Skin Doctors - Dermatology Associates of Tyler the Discovery Science Place's latest exhibit. Dixson-Hager Air Conditioning Service and Sales , need a tractor? This is the place. Medical Recruiter for the Emergency profession in East Texas East Texas Advertising Federation, Television, Radio, Print, and New Media, the gang's all here. Need a patio furniture or gas grill for summer? Also, find out about a fireplace for winter. Custom fasteners for any need. East Texas Medical Center Regional Healthcare System, the place for all your health information in East Texas. Back/Leg/Arm/Neck Pain, Cant sleep? check here. East Texas State Fair, If you want to know what is going on at the fair, plan in advance by visiting their website. Feliciano Insurance and Investments, financial information that can help you plan for the future. University of Texas at Tyler East Texas Food Bank, visit their website and find out how you can help. KFXK Fox 51, want to know what's on Fox? If you golf, you must go here, Goodwill Industries of Texas Shop for your favorite collectibles. Local Baseball organization for kids. Get that special touch and relax. Moving out to the country? They can help. The man with the voice! The man with the voices! Need to lose weight for summer the Natural way? Really yummy stuff, find out where to buy it online. Almost 40 years of Classic Rock, 96X East Texas #1 Country Radio station. Jammin 93.1 The Jammin Oldies Station Jordan's Mobility Solutions - special utensils for special needs. Employment consultants Mike Pile Jeep, Mazda, and BMW, shop for used cars online. the Cap Ranch Cookout online! Candles from an angel. The most continuous hit music in East Texas. neurocare Network, back pain specialists. The Center for Corrective Surgery Blackjack Outback, go fishing or Hunting in Montana. Accountants for East Texas Bad Credit, Good Credit get a home loan here Emerald Bay Real Estate. See who's playing at Rick's On The Square. Robert's and Robert's Law firm Civil Litigation Firm Rusk County Chamber of Commerce WebSite and History on Henderson, Texas Simmons General Contractors. Metal Finishing Supplies Tyler's Newest Skating Rink with lots of fun activities. Pro and Home Audio Equipment sales and Installation The Suit Club - the place for Tommy Bahama Tyler, Texas Chamber of Commerce Tyler Area Builders Association Tyler Economic Development Council Tyler Today Magazine Online East Texas Piney Woods Regional Advisory Council for Texas Department of Health Baseball and Golf training aids Voted the Best Website in East Texas Tyler Neurosurgical Associates , check out the latest in Neurosurgery Azalea Orthopedic and Sports Medicine Clinic

Tuesday, December 08, 1998
By Steve Plunkett

Welcome to the second year of bringing Tyler to the world wide web, or is it bringing the web to Tyler? Well...... I guess it's already here, so off we go to cyberspace. First we showed you how to get a whole lot done before 8 a.m. using the Internet, well since then, my alarm now goes off at 5a.m., I still have my apple computer, but now also my wife's PC. (I have to turn the PC on by pushing the power button, it doesn't just wake up and scream at me like the Macintosh does.) I almost get as much done, but I now have more e-mail to answer, from the, and, (96x) websites. Listen to both on Monday mornings, or just check out their websites.
Just in case you were confused by the first article, we then told you about the world wide what.. er web, in simple terms from the beginning. We have gotten many e-mails, and it seems there are actually more people getting on then Internet today as there was a year ago. We have had articles on "Cyber-Courting", (dating on the Internet), and how to do all your travel planning in only hours using the world wide web. These articles are posted on the web site, 24 hours a day, 7 days a week, 52 weeks a year. As will this one and the ones to follow. We could write the same article over and over and it would still be new to many people. So if your not on the Internet yet, be sure to drop by a local bookstore and pick up a copy of "Internet for Dummies". I have had at least 4 copies, unfortunately all loaned out to Ballistic customers never to return again. For those of with Internet access be sure to check out,, and click on the help button for a "newbie" tutoring page.
Now, for the URLs U Can Use...... oops, URL (Uniform Resource Locator) like for example A URL is an address for a webpage that is the only one of it's kind in the world, usually a name with a ".com" at the end.
I guess I am grown up now, and I figured this out by what December means to me. When you are young December means Christmas, and TOYS!!!!!!!!!! Now that I am married and a grown up, (yeah , right!!), December means I can wear my warm clothes and FOOD at Christmas. Whether you are shopping for Holiday gifts, buying for your self, or just looking for recipes, the Internet is where it's at! My favorite subject, FOOD, let's try, nope, no website, hmm. Well this is the south, go to; , and since your in that same kind of mood check out Men's clothes, try, or for men's and women's clothes locally, plus the M.A. Simms web site has, you guessed it .. FOOD!!.
For those of your under 21, please skip to the next paragraph. Recently a friend in Austin, sent us a thank you gift of chocolate, it was from the web site,, has great food and wine, also don't forget, also if your are looking to buy some Texas wines, check out the search engine and look for "central Texas wineries". Llano Estacado Winery is kind of buried in there but I found a way to order some of their Marinara sauce, YUM!!.
Tip on ordering things on line, look for 800 number, fax # , e-mail, and also make sure the website incorporates "SSL", (secure sockets layer), if it doesn't have these things be careful on ordering, unless it is a recognized brand, and be sure to call the 800 number to see how they answer the phone. Just in case you are wondering, ordering from a website that has those criteria is safer than ordering over the phone. Well if you are on my Christmas list, guess what you got wine for Christmas and will be getting in time to enjoy during the holidays.
January, first thing, New Year's Eve, where to party.. hmm. Let's see place to stay in Dallas ,, DoubleTree Hotels, place to eat, hmm. Found a great one, you can get it all at UT Oh, wife says it's Austin, this year, so check out For supplementary information be sure to look at,, whatever you plan for the big day, you can make your plans now. For you sports fans January means SUPERBOWL!!!! yep, go to, you can find out all the info, buy tickets, TV schedules, who the half-time act is, etc.
February means two things, Valentines Day and Mardi Gras. buying sweets for the sweetheart? Be sure to check out , while writing this article, I went there, and I know I wont be in trouble Valentines Day, already have flowers and candy on the way, it was secure, so I figured why not do it now? So If you see my wife don't tell her you read this. Then I will probably have to get her some jewelry like can be found at, , so please shhh. The Mardi Gras party never ends, go to,, or For any other trips be sure to check out the TylerToday website, past issues for the travel article. Everyone in New Orleans has a website, you just have to find it.