On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!”
(Look, I love that song, too, but enough is enough, you know?)
The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020.
You ask.. “Why is this that important? How is this a complete paradigm shift Steve?”
Chatting with customers is a new Google My Business feature that’s currently available only to a select group of business owners. If you received an email from Google inviting you to participate in the pilot, click the link from the email and use the instructions below to start messaging with customers.
(we went from . Google Assistant. To Google My Business above – did you catch where Google is headed..? )
Local Retailers Google will need chat messaging enabled for the text reader to be able to communicate with the retail location. Via these devices.
We can’t, (yet), order something from Walmart over Google Home device like we can Amazon Echo/Alexa (which has its own database of products that Google doesn’t have yet)
Any customer with multiple locations or products will need to provide this “content” for chatbots.. just like we created websites for the web, apps for mobile devices and videos for youtube.
The “platform” for IoT is descriptive data and the accurate retrieval of said information about a product.. is the description different at Kroger? Is there different packaging or labeling than some other retailer?
They, Google, would like businesses to adopt the use of Allo – which is about messaging, stickers, emojis…
They took social mobile first. To use the voice assist.
Introducing Google Allo, a smart messaging app that helps you say more and do more. Express yourself better with stickers, doodles, and HUGE emojis & text. Allo also brings you the Google Assistant.
Google wants to leapfrog the text message between business and consumer.
Consumers interact with business via Google Maps.
“Ok google call (insert brand name).”
Right now Google Home will not remember which Walmart or Kroger you shop at. yet.. (working on it)
NOTE: Google Assistant is the phone part, that works with the Google Home unit.
Right Now.. today.. Google Home is kinda useless until you are a programmer, however there are many scripts that can be loaded via IFTTT to add these commands..
How can we add these commands, objects, touch points on behalf of a brand to these devices?