Tuesday, August 31, 2010

Is SEO Integrated Into Your Localization Process?

"For many, the question posed in the title of this post seems silly, often resulting in either a confused expression, or a “how dare you ask that question” look from localization managers. Yet over the past few weeks I have spoken to a number of localization and SEO managers at Fortune 500 companies who still could not answer that question. I recently had the localization manger tell me, “Well of course I understand SEO and we go to great lengths to ensure all the keywords are translated and put into the meta keywords tag!” He was shocked when I told him the engines have ignored that tag for years, and that his efforts were wasted."

Is SEO Integrated Into Your Localization Process?