Friday, January 08, 2016

Why Use Blogger? Google Page Speed and Mobile SEO


Why use Blogger? A. Google PageSpeed without any modifications or work scores at 68 percent and user experience is 99 out of 100. B . Mobile friendly, instantly. C. When is the last time you heard about wordpress getting hackeD? D. When is the last time you had to do an update on a WordPress blog? E. When is the last time I had to do a Blogger software update? Answer: Never.

Thursday, January 07, 2016

A Happy 23 years Doing SEO.

Time to dump my brain.. 23 years doing SEO, my first club bulletin ranking for money.. i did so good for their new years party, they decided to pay me to do it full time. I have not written this kind of stuff down.. but now i need to practice since I have decided I will be writing a book on "How to Start a Startup in 30 Minutes" - see www.how2startastartup.com

I've been doing SEO since around January 1993 when we used to rank music and nightclub events on AOL Bulletins.. Then I used to figure out how to get things listed prominently in MySpace. Yahoo Directory was a good friend, when it was free, then $199 then $299. Then we had Dmoz.org. My volunteer position was to determine directory structure of Business/ Health/ Shopping/ and /Law.
However each one also had a service area or some type of location.. it may have been a Plastic Surgeon which meant it was listed in /Plastic_Surgeons but those also needed to be listed and sorted by Where they were as well. In the 90's Local was a factor in search in Yahoo! Directory as well as Webcrawler. Google was still Backrub. Anyways..

Each one of these had a sub-category - Regional/North_America/United_States/Texas this is how Google's Search Engine now begins to "Classify and Categorize" Local results.. eventually it breaks down to County, City and ZipCode. Those also have Regions with them, in Texas we have the "PineyWoods" (East Texas) and Hill Country (Austin and Central Texas) this is called a "sub-classification" or secondary grouping.

When you search for a Veterinarian in Plano, Texas. How many different ways can you think to classify or categorize that listing.. What are the "attributes" involved with that Local listing?

2016 SEO Lesson #1 - write what you just thought down. As your braind "Classifies and Categorizes" the "listing".







Wednesday, January 06, 2016

YouTube Custom Channel URLs

Get a custom URL for your channel

Subscribe to the YouTube Help channel for video tips, tricks, and how-to's. 
You can give fans an easy-to-remember web address to get to your YouTube channel using a custom URL (likeyoutube.com/creatoracademy). Choose from URL options based on things like your display name, your YouTube username, any current vanity URLs that you have, or the name of your linked website.
Important: You can't change your custom URL after you create it.
To get a custom URL for your channel, your account needs to meet these requirements:
  • Be in good standing
  • Have 100 or more subscribers
  • Be at least 30 days old
  • Have an uploaded photo as channel icon
  • Have uploaded channel art
You can also qualify for a custom URL that aligns with your web domain by linking and verifying your official webpage with your connected Google+ page
If you're qualified for a custom URL, you'll see a notice in your advanced account settings, receive an email notification, and may see a notification in your Creator Studio dashboard.
To get your custom URL, follow these steps:
  1. Sign in to YouTube and go to your advanced account settings.
  2. Under "Channel settings," select the link to claim your custom URL.
  3. In the "Get a custom URL" box, you'll see the custom URL(s) you've been approved for. You can't change these, but you may need to add a few letters or numbers to make the URL unique to you.
  4. Select the box next to "I agree to the Terms of Service," then click Change URL.
  5. Keep in mind that the custom URL will be linked to both your YouTube channel and your Google+ identity. Once your URL has been approved, you can't request to change it. When you're sure this is the URL you want, clickConfirm choice.
Once selected, your audience can reach your channel by going to to either youtube.com/c/creatoracademy oryoutube.com/creatoracademy (note that we are using the Creator Academy channel as an example here, your URL will be unique to your channel). Both URLs will redirect to your channel homepage.

Tuesday, January 05, 2016

Is Google Authorship in web-search officially dead?

Is Google Authorship officially dead? 

For now.. Yes.

However for those of us working on clients.. Google Publisher Tags (GPT) are very much still alive.
Which means Schema is still important.
https://schema.org/publisher
And if Schema is still important than Authorship just got moved into Knowledge Graph and KBO (Knowledge Base Optimization), based on Schema. It would dictate.. "that the "Entity" related to "Author" is a "Person within an Organization" .

Example: Who is Peyton Manning?


Monday, January 04, 2016

Six Social Media Rules for 2016


Six Simple Laws of Social Media

1. Be yourself… period.. Be Genuine — BE YOU.. not a copy of someone else.
2. DO: Be Professional — if F bombs are ok in your professsion so be it.. however you remove yourself from safe search when you drop them.
3. DONT: Feed the trolls.. Trolls starve without food and your energy and move on to some other mischief.  "Have a nice day" Can sound just like the “basic new york echo” — Robin Williams.. Google it.. better yet. click here (new window)

4. DO Spellcheck.. nothing better than saying somthing extremly smart with typos.. makes you look stoopid, doesnt it?

5. DONT: Run schedulers without lots of tweaking.. and learn how to connect accounts on different social media platforms and networks.. “I posted a Photo to Facebook” really makes me want to look.. also.. if you posted it to twitter.. people would actually see the picture without going to facebook.. which on a mobile device, for me isnt going to happen..

6. DO: Listen, Stop, Listen again, Think.. spellcheck.. check links.. then tweet..
PRO Tip Bonus: after :30 all tweets are archived in library of congress due to downstream twitter feeds and aggregators.. delete any tweets within 8 seconds to insure proper deletion.