Wednesday, August 26, 2009

Real-Time Advanced Analytics

HitsLink Platinum: Real-Time Advanced Analytics

Upgrade to real-time advanced analytics with HitsLink Platinum. Get your analytics reports and alerts in real time so you can act quickly on the data.

What are the costs of waiting 24 hours or more to see how marketing campaigns are performing?

Get real-time reports and alerts so you can identify and correct any email, website or marketing message problems. You'll also be able to optimize on the fly, and maximize your marketing and advertising budget.

Now is the best time to upgrade to HitsLink Platinum Web Analytics with real-time data to quickly and easily measure and optimize all of your marketing campaigns and control your costs.

HitsLink Platinum features:

  • Real-time dynamic segmentation
  • Geo-Targeting Segmentation Integrated
  • Demographics Segmentation Integrated
  • Multivariate (A/B) testing
  • Funnel analysis report
  • Multi-campaign analysis
  • Hoover's Business Data for Site Visitors Integrated
  • Custom visitor variables
  • Custom transaction variables
  • Unlimited history


Take a 30 day FREE TRIAL at


Upgrade to HitsLink Platinum, and take a 30 day trial at your current HitsLink pricing.

HITSLINK ENTERPRISE clients can login to HitsLink, and go to:


HITSLINK PROFESSIONAL clients can login to HitsLink, and go to:

(you will be given the option to upgrade to Enterprise or Platinum Editions)


Resell or private label our products and join our quickly growing list of over 8,000 partners. Click here to find out more>

Wednesday, April 15, 2009

Information Architecture at IMSB - Build it & They will Come | Social Desire

First up was Steve Plunkett:

Steve spoke about Information Architecture and how it affected Search. The three categories that he went into detail about was…

Collected Data Structure
Search Evolved: File Management – DAO ( Digital Asset Optimization )
Conversions and Forms
Collected Data Structure

Domain authority
Directories, flash and filenames (see Digital Asset Optimization)
Activity within record, references, file changes, relocations.
Bounce rate (www/email/groups)
Search Evolved: File Management & Digital Asset Optimization

Steve when into great detail talking about the fact that Search has changed. No longer is it just about optimizing a website, but also other digital assets such as….

Feeds - RSS Segmentation
Social profiles
employee cost
personality research

Analytical challenges
** Steve pointed out that EVERYTHING you do points back to domain name. Name all of your files, images, PDF’s with keywords and domain name.

Conversions and Forms

Conversion paths - users answer questions in a form and then they land on a page that delivers tailored content to their specific answers.
Conversion reporting
Email database
Things to Remember

Help search engines find your site by building your website in a search friendly data structure
Leverage content by optimizing digital assets
All search results are not created equal. Always keep the end in mind (conversions) to provide value for SER

Information Architecture at IMSB - Build it & They will Come | Social Desire

Monday, April 13, 2009

The Problem with Google’s IP Based Search Results

"So, more and more Google is serving local business results for generic search terms such as Italian Restaurants and using IP location to determine which listings appear. The problem is that your IP is not always located in the same city as your physical location. I am located in Virginia Beach but my IP is based in Chesapeake, VA. So, as I search for a delicious Italian restaurant to have lunch at today (mmm, carbs) I am served a 10 pack of terrific ideas…but they are in Chesapeake!"

SEO BLOG » Blog Archive The (My) Problem with Google’s IP Based Search Results

Monday, February 23, 2009

Why it Makes Sense to Target Longtail Keywords First

"When launching a brand new website in a competitive marketplace you have a lot of network effects working against you. Your competition has years of conversion data, an older trusted site, tons of content, and thousands of organic inbound links. Try to beat them right from the start for the most potent high-value keywords and you will likely fail."