Tuesday, January 31, 2017

ORM - Online Reputation Management - #SEMPOChat - 1.31.2017

Good Afternoon All,

Please find the link to the SEMPOChat Hangout below for Tuesday, January 31st

TODAY 2PM EST


This calendar invite is a placeholder for the SEMPO Hangout you’re speaking on:
Topic: ORM (Online Reputation Management)

Moderator (Education Committee):
Steve Plunkett

Expert Speakers:
Andy Beal, CEO of Reputation Refinery
Elmer Boutin, Director, Organic Search (SEO) at GTB (Formerly Team Detroit and Blue Hive - divisions of WPP)
Simon Hesltine, Global SEO Business Lead, Hewlett Packard Enterprise

Please find the Hangout Link below:

I buffered 30-minutes to the beginning to get everyone situated and work out tech kinks. Please remember to use a headset (iPhone earbuds work great) and make sure you have quality internet connection (direct if possible). If you have time, set up your “lower third” in advance (see below).

Please use the link in the location field above to sign into the Hangout.

Here is my contact information if you need to reach me:

Marketing
SEMPO sends a minimum of 3 dedicated emails for Hangouts, plus invitations on Google +. SEMPO will also be pushing this out on all social platforms, so retweet, like and share where you can!
Help us market the event! Direct your networks to:

·     Event page on SEMPO (bio’s and more details here): http://www.sempo.org/event/dec-2016-local-search
·     Watch Live on YouTube Live: https://www.youtube.com/watch?v=ID4M7mZwvQc








Thursday, December 22, 2016

The Future of SEO - 2017 - Part II - Drone Delivery, Emoji #hashtags and Voice Search

Drone Delivery, Emoji, #Hashtags and Voice Search. 

What do all of the above have to do with SEO?

Did you count four objects or two in the question above? 

Drone Delivery - this isnt the article on drone delivery, Google wants to do it for $6.. i say connect them with Cinnabon first? they aren't in the drone business. yet. if.. 

Google want's to deliver food for $6.
(I think this may be a possible solution/partnership for Cinnabon?)
😉

Why? Because Amazon is delivering things from voice search already.
Right?

Amazon has done drone delivery now.. (see news articles below), naturally if i order a microwave, a toaster or some type of small appliance it would be to large to be shipped on a drone by Amazon? So drone delivery is limited to weight? size? what?

Here is what i have set as a hard limit for my drone delivery task.


A Startup for GIFs?



IS GIF a language? Have seen people speak on twitter in gifs only.. have you ever searched for a GIF on twitter and gotten advertisements? Are you optimizing your brand for GIF search? Similar to the Google Images land grab when people want to make sure and own the top images for a brand in case they showed up in Google Universal Search.
P.s. There is a #Startup for that.. 





Emoji and Hashtags (don't work) in Voice Search. Think about it. again.. yet. 
Until last week, there was not an Emoji Skill on LinkedIn.
(#facepalm - hashtags as a skill? Voice Search Optimization? )



Emoji is like Schema, the unicode sets the rules for Emoji. There are many different platforms for Emoji, Kimoji is one, Bitmoji is another.. neither of these contain Unicode approved emoji. Hashtags like emoji.. are not standardized.. if you are a consumer facing brand, you might not want to use some hashtags in social campaigns because a hashtag is not limited to a location or culture or school of thought.. #thot? (don't use that hashtag..)

Wednesday, November 30, 2016

The Future of SEO - 2017 - Part One


Excerpt;
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!”
(Look, I love that song, too, but enough is enough, you know?)
The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020.




You ask.. “Why is this that important? How is this a complete paradigm shift Steve?”

Chatting with customers is a new Google My Business feature that’s currently available only to a select group of business owners. If you received an email from Google inviting you to participate in the pilot, click the link from the email and use the instructions below to start messaging with customers.

(we went from . Google Assistant. To Google My Business above – did you catch where Google is headed..? )

Local Retailers Google will need chat messaging enabled for the text reader to be able to communicate with the retail location. Via these devices.

We can’t, (yet), order something from Walmart over Google Home device like we can Amazon Echo/Alexa (which has its own database of products that Google doesn’t have yet)

Any customer with multiple locations or products will need to provide this “content” for chatbots.. just like we created websites for the web, apps for mobile devices and videos for youtube.
The “platform” for IoT is descriptive data and the accurate retrieval of said information about a product.. is the description different at Kroger? Is there different packaging or labeling than some other retailer?

They, Google, would like businesses to adopt the use of Allo – which is about messaging, stickers, emojis…

They took social mobile first. To use the voice assist.
Introducing Google Allo, a smart messaging app that helps you say more and do more. Express yourself better with stickers, doodles, and HUGE emojis & text. Allo also brings you the Google Assistant.


Google wants to leapfrog the text message between business and consumer.
Consumers interact with business via Google Maps.
“Ok google call (insert brand name).”

Right now Google Home will not remember which Walmart or Kroger you shop at. yet.. (working on it)

NOTE: Google Assistant is the phone part, that works with the Google Home unit.


Right Now.. today.. Google Home is kinda useless until you are a programmer, however there are many scripts that can be loaded via IFTTT to add these commands..

How can we add these commands, objects, touch points on behalf of a brand to these devices?