Wednesday, April 02, 2014
How does Google separate popularity from authority?
Google Authorship, Google Nofollow, Google hummingbird, Google knowledge graph
Tuesday, April 01, 2014
When will Google stop updating its search results?
QDF, Query Deserves Freshness, Google Updates, Google Algorithm, Search Engine Optimization
Wednesday, January 22, 2014
Official Google: Changes in crawl error reporting for redirects
In the past, we would have reported the error observed at the end under URL A. Now, we'll instead report it as URL B. This makes it much easier to diagnose the crawl errors as they're shown in Webmaster Tools. Using tools like cURL or your favorite online server header checker, you can now easily confirm that this error is actually taking place on URL B.
Official Google Webmaster Central Blog: Changes in crawl error reporting for redirects:
Official Google Webmaster Central Blog: Changes in crawl error reporting for redirects:
Wednesday, January 08, 2014
SSS and The Meld - We Should Just Change SEO to "S"
I wanted to just change it to S. There is also the SSS concept for SearchExchange Keynote which is similar...
Stabilization, Seeding and Semantics?
nope.. it was..
Except from Guest Post (after the jump below):
The acronym SEO equates to Search Engine Optimization, which is a facet of SEM, Search Engine Marketing, but SEO is NOT SEM without PPC."
We Should Just Change SEO to "S" for Strategy
Stabilization, Seeding and Semantics?
nope.. it was..
@searchexchange SSS - Stabilization, Seeding and Smashing - How to service a brand in search and social media. sound like a good one?
— steveplunkett (@steveplunkett) January 6, 2014
Except from Guest Post (after the jump below):
The acronym SEO equates to Search Engine Optimization, which is a facet of SEM, Search Engine Marketing, but SEO is NOT SEM without PPC."
We Should Just Change SEO to "S" for Strategy
Related articles
Why your small business needs a SEO strategy(hiscoxusa.com)
SEO vs. SEM: The Differences between Natural&Paid Search(staples.com)
SEO and SEM Strategies: Find Common Ground for Leveraging Search for Your SMB(staples.com)
Organic and Paid Search Marketing: Why Both Are Essential to Your Business(staples.com)
Justin Bieber, Google, Rap Genius and Why This Headline Is Good SEO(mashable.com)
Is SEO Integrated Into Your Localization Process?(steveplunkett.com)
10 SEO & Social Media Myths on Social Fresh(steveplunkett.com)
SEO, ORM, Ethics and the greater good of Google(steveplunkett.com)
2013 in Review - 14 Digital Predictions for 2014(steveplunkett.com)
Google Hummingbird: What marketers need to know(rockfishdigital.com)
Tuesday, December 31, 2013
2013 in Review - 14 Digital Predictions for 2014
This time a year ago.. I wrote a guest post on Social Fresh entitled:
In 2014: Ever hear of Knowledge Graph or Google Hummingbird? (Read this explanation by @TonyVerre on the @Rockfish Blog - This is everything, where social will display, the land rush for Google+ Custom URLs see Google.Com/+steveplunkettSEO - Look for this space to increase personalization in 2014.
13 Digital Predictions for 2013
We learn from our mistakes and I try to make as many as I can.
However, how many mistakes did i make last year?
1. Brand Verifications
Verification of the “Brand” will dictate the most needed activity for a brand in 2013, some will listen now, some will pay too much money for domains later. - True, kinda..
In 2014: Ever hear of Knowledge Graph or Google Hummingbird? (Read this explanation by @TonyVerre on the @Rockfish Blog - This is everything, where social will display, the land rush for Google+ Custom URLs see Google.Com/+steveplunkettSEO - Look for this space to increase personalization in 2014.
2.Facebook Continues To Be The Social Network
Facebook will continue to get the buzz and the budgets as they become more of a central connection point in our lives. - TRUE
In 2014: Same thing, still #1 social network but as teens moved away from Facebook in 2013, expect more Facebook abandonment, maybe one really big one. With stock prices now a part of the equation how will Facebook's stock impact how it treats it's users in 2014.
3. LinkedIn Integrations
LinkedIn will continue its B2B dominance of the workplace by allowing neutral integration of Tumblr, Pinterest, Twitter, Facebook and Google + as the social media Switzerland. - True, kinda..
In 2014: LinkedIn still dominates, look for more local improvements and possibly an acquisition of Meetup.com or similar localized yet social calendar technology.
4. LinkedIn Integrations Backfire
This backfires temporarily as users connect personal social media to their LinkedIn work profile and some Christmas party photos show up “tagged” under a brand name profile page on LinkedIn. This… despite 3 warning screens from LinkedIn.
“This may reveal personal information, are you sure you want to connect Facebook to LinkedIn?”
- Maybe LinkedIn users are wary?
In 2014: See #3.
5. Google+ Keeps Getting Relevant
Google + will become more integrated in Google Search as Google and Facebook compete to the center of our social universe.
Despite the fact, people search for people not things on Facebook. Google will integrate the people part more into search. It will work, well. People will be referencing 2 year old “Google + is a Ghost town articles”, at their peril. - Same Story - TRUE
In 2014: Repeat #5 - it's growing and growing, YouTube is integrated with Google+ and Blogger's comments system, once that mess is untangled, Google Hangouts will blow up in 2014,
6. Bing Local Integrates Facebook
Bing Local begins to tie Facebook into Microsoft Mobile, Facebook tries a different angle and fails ridiculously at privacy again. Bing hits a homerun with the Auto GPS market. - True
In 2014: As Windows Mobile, XBOXOne, Xbox and Windows 8.2 all are integrated in to more and more electronic devices, (Tvs and other small appliances), will windows explore a new foothold?
7. Zynga, Facebook, LinkedIn, Apple Create Privacy Fence Spiral of Death
Zynga Game posts from Facebook games end up accidentally spamming LinkedIn posts of fellow employees, creating landmark case for privacy vs. time management in the workplace. Apple gets caught doing a similar thing, debuts new iWatch and everyone forgets. - Not Really.
In 2014: Same thing, another silly prediction, some bungled connection will cause a major problem, most will ignore it. Like retailers and credit card information, or something.
8. The World Discovers SEO
Someone like @Late_show or @jimmyfallon figures out SEO and actually has someone who can explain it on and the SEO world rejoices. Brand related Spam increases. - Nope, not yet..
In 2014: In 2013 the world discovered twitter and now it's part of television news, every single segment. Twitter handles are linked everywhere. Customer support mechanisms for consumers are very effective on Twitter. By then, though, is it already too late for Online Reputation Management? SEO maybe in 2014, 2013 definately goes to [$TWTR]
9. Twitter Campaigns Continue, Twitter Campaign Spam Continues
@Wolfgangbuzz works with @steveplunkett from @Rockfish to create digital campaign using the hashtag #nomnomnom, which raises a bunch of money and awareness for @nokidhungry by some wonderful and thoughtful brand sponsoring the # of occurrences of the hashtag during a 24 period by the foodie, media, pr, advertising seo and social media community similar to #beatcancer at #bwe10.
The campaign ends up creating a system where kids are taught where to find shelter using social media and search while having a free nutritious meal. Of course… sponsored by some major #nomnomnom food brand… which uses #nomnomnom to catapult to the top of the #recipe awareness food chain.
- Nope.. still need to do this? Maybe in 2014?? psst.. @WolfgangBuzz?
In 2014: Beyonce toppled record sales figures. Grand Theft Auto V broke records for single day game sales. Nobody camps out for concert tickets or movie premieres anymore, gamers will. Otherwise, the social media presence of musical artists will provide an ever increasing role in how Google is changing in 2014. Knowledge graph has many facets, Movies, Music and Games have been the big money businesses in the past, next year it evolves again.
10. Brands Start to GET Apps
Branded apps will become technologically better, more secure, more personal yet how those apps utilize and integrate with public APIs will be the real challenge. - TRUE
In 2014: More of the same, was trying to find information on UBER for a car for New Year's Eve. If I try Google search for Mobile using my voice. (Try doing a voice search for "Uber" - i stopped after 20 mins.. How does it work? DOWNLOAD THE APP. Expect more of this for the next 2-3 years as APPs become more exclusive.... and intrusive.
11. Privacy Dies Again
Security, Security, Security or is it Privacy, Privacy, Privacy – we still can’t figure it out as credit card companies tie in purchasing behavior into social media. - TRUE!!!
In 2014: Should you expect anything different? Nope, unless some secret agency is downloading APPs and modifying them before you download to record your information? No, that couldn't happen? #privacy
12. Location Continues To Fly Under Radar
Location, Location, Location – Where are you?, What are you connected to where you are at? – Where are you going next? What you need and who has the best price closest to you where you have coupons or loyalty points, Where is the one app to rule them all? - Nope, not yet.
(Google Wallet connection with G+ late 2013/2014?) - nope, but almost.
In 2014: Mobile will continue to dominate, need we say more? Go mobile, or Go home!
13. Too Much Social, Yet More and More Social
Overload occurs as we wonder why we need a Twitter @steveplunkett, a Facebook (facebook.com/Plunkett), Google+ (+steve Plunkett) but we continue to login and use them every day, more and more as Google and Twitter work more closely to fend off Facebook and Bing as they try and grab more of our digital attention in 2013. - True.. kinda..
In 2014: Will to continue to ignore the Facebook profile listed above. A Google + profile (+StevePlunkettSEO) a Google+ Page (+StevePlunkettPLUS) may or may not be used more?
14. Twitter still dominates. Online Reputation Management Nightmares will continue to plague brands but Google has the answer, i've seen it, when they will finish it is the question, in 2014?
 |
| Google Communities - Next? in Search Results? |
Monday, November 11, 2013
Water Hole Optimization (Leading the Horse to Water)
If you have heard me speak, you may have heard some analogies.
One is that Search Engine Optimization is like "leading a
horse to water".
The key take-away is... SEO is not Conversion Rate Optimization or Landing Page Optimization, (ok, it is kind of... but...), SEO is simply leading the horse to the water... someone types in a keyword in a search result... and clicks on a website... or "pond/watering hole/oasis" i.e. where the "horse" drinks. The water hole, you got them there... the website.
As in... "You can lead a Horse to water, but you can't make it drink". SEO's can get you to the website, but not all of them are going to make the visitor contact you or purchase your services and/or products.
The process to make that happen is called "SEO" or Search Engine Optimization. From Google to a website... Stop... Do NOT collect $200, do NOT pass GO! Someone searched for some keyword and clicked on a link to your website. End of Story. SEO worked.
Why do we use an analogy?
"The keyword matrix suggests the probability of a visit, the impressions estimation shows people have visited, social media data can be used to catalog the visits and provide re-introduction, top of mind awareness targeting, persuasion architecture, online reputation management defense as well as usage and demographic research."
Read the above; read the analogies below, if the above sans analogy is better, please say so.
That is Search Engine Optimization... or is it? To some it is, to some it is not. Some say anything outside of organic keyword optimization is Search Engine Marketing, (Anything that is not organic search, but works in search as long as you pay for it.)
About SEM, SEM could also be used to make the horses drink... once the SEO got them there. Yes, SEM does include the ads above the organic results so they can always click on paid ad and get to your website too. But that is basically picking up horses, driving them to water hole, feeding them and letting them go.
So you get the SEO part, right? How does this relate to equines or livestock management?
We are talking about Water Hole Optimization
So how do you optimize a water hole?
(Water Hole = Metaphor for client's online digital ecosystem or footprint)
(Water Hole = Metaphor for client's online digital ecosystem or footprint)
What are the aspects of the searcher/visitor/horse/water hole drinker, how do we influence them to make them drink once we get them there? What are the factors for Water Hole Optimization?
With the splintering of
the ways users, (Horses), and how they are accessing water hole information.
Ranchers (Water Hole Marketers aka Digital Strategists and SEOs),
have to reach across multiple disciplines, multiple query engines across varied
OS for different screens. Ok, I know it's far-fetched, but pretend Horses have
phones... laptops and tablet too of course...
Is there an effective strategy for Water Hole Optimization, what
are the aspects?
Organic Search = leading the horse
to water
Paid Search (SEM) = Signs and Salt
Licks paid for by humans to lead those horses to water...
Social Media - Horses sharing
information about water quality, predator issues, etc...
Content Marketing - adding hay and other
horse incentives for horse to visit water hole in their thirst search.
Conversion Rate Optimization - actually measuring
the act of the horse drinking.
Local Search - Horse tracks, Horse
trails that lead horses to water within the area around the water hole. Usually
Geologists have maps of these things. Please consult an expert.
Digital Asset Optimization - widening the water
source for the water hole... upstream...
Online Reputation Management - The 5 or 6 ranchers
on the ridge around the water hole, sniping the coyotes, wolves and any other
predators that would scare the horses away from the water hole.
Behavioral Targeting, Re-Targeting - Horse
has been there before; they already know the way back to the water. BT or RT
would be something that makes the horse thirsty again; they know where the
water hole is that they just came from. p.s. Be careful not to spook the
horse... by following it too closely.
Naturally we will have Ranchers (Lead Strategic focused SEOS) and
Ranch Hands (Search Developers), as the operation grows with scale... normally
a ranch foreman (Search Scientists) will communicate with other ranchers about
advancements in Water hole optimization... which is basically leading the horse
to water.. With scale...
Related articles
- What Google's Hummingbird Update Means for Small
Business (mashable.com)
- Will Google Helpouts Undercut Freelancers? (mashable.com)
- Horse Gets Titanium Horseshoes Thanks to 3D Printing (mashable.com)
- 12 Questions to Ask Before Hiring an SEO Expert (mashable.com)
- Don't Go Down the Rabbit Hole (mashable.com)
- 56% of Internet Users Have Searched for Themselves
Online (mashable.com)
- Consumers' Mobile Path to Purchase: 5 key findings (adwords.blogspot.com)
- SEO Infographic: Why Search Engine Optimization is
Critical (business2community.com)
- CRO and SEO: SEM Civil War (moz.com)
- SEO Is Responsible for Traffic Not Conversions (business2community.com)
How to Link your Google+ Custom URL to Google Analytics
@RyanJones @mattcutts @vij Google Analytics works.. =) pic.twitter.com/2nKhl1rHLtGoogle Analytics works but Google Apps, Google Webmaster Tools and Google Tag Manager currently have not been coded for Google + customer URLS.
— steveplunkett (@steveplunkett) November 11, 2013
By Steve Plunkett@steveplunkett @mattcutts @vij example: pic.twitter.com/zvWdDzglEu
— Ryan Jones (@RyanJones) November 11, 2013
Saturday, November 02, 2013
Digital Strategy - For Games #GTAV 5 star cop killer and #GTAvGolf
Related articles
Man throws fit at GTAV midnight launch, goes viral(worldwidegamingnews.wordpress.com)
The best selfies from GTAV (31 Photos)(thechive.com)
Man buys GTAV, is assaulted and game stolen(worldwidegamingnews.wordpress.com)
PAR The Cut: GTAV players are working together to rob the game's stock market... and nobody knows if it's working(penny-arcade.com)
A playground of the wrong: why searching for morality and meaning in GTAV misses the point(edge-online.com)
Time-Lapse Captured Entirely Inside the Video Game World of GTAV(thedenveregotist.com)
Game on: GTAV kicks UK games industry back into growth(standard.co.uk)
Don't Miss These 25 Digital Media Resources(mashable.com)
How Realistic Do 'Grand Theft Auto' Fans Really Want It To Be?(mashable.com)
Where Golf Meets Tech(mashable.com)
Monday, August 19, 2013
@StevePlunkett - 4 C's SEO Keynote @ SearchExchange #Searchex
@StevePlunkett - 4 C's SEO Keynote @ SearchExchange #Searchex
Tuesday, August 13, 2013
Monday, October 01, 2012
10 SEO & Social Media Myths on Social Fresh
SEO is dead.
Social Media has replaced SEO.
Tired of all the confusion?
Not sure where to turn for solid advice?
Let’s try to alleviate the fuzziness and get down to brass tacks.
Check out these 10 Social Media and SEO Myths debunked…
1. Search Engine Optimization is something where we get as much information from as many SEO vendors as possible and hand it off to our IT people to do SEO with that info
FALSE: Your IT guy/girl has email issues, security issues, server updates and social media malware on employees computers, i.e., the health of your Information Technology structure as responsibility, this is not their job.
2. Search Engine Optimization has been replaced by Social Media
FALSE: Search is what you use to find what you are looking for in all the social media content. Search will always be around, it will be more important in the future as more stuff is posted online. hello?
3. Social Media has nothing to do with our Brand
FALSE: Social Media IS your brand, online. Unless you are Nickelback, then someone else is your brand on Facebook.
4. Social Media has nothing to do with Customer Service
FALSE: Social Media IS Customer Service. Wait.. your social media doesn’t have a reporting system to customer service? Ut oh.
5. PR Firms should control ORM and Social Media
DEPENDS: I worked at a PR firm for 6 years, so I know at least one has been for a while, but also know one that doesn’t. ORM utilizes PR, SEO, Social Media and #Mocial, [Mobile Social Networking]. ORM does work without search, social and PR but you also need content, and heavy integration with client’s customer service departments. Oh, It never ends, it’s a consistent battle, daily.
For more info.. see Social Fresh
Monday, January 09, 2012
Steve Plunkett of Rockfish: Search & Pubcon Las Vegas Highlights
Steve Plunkett of Rockfish talks Google+ , social media and search engine optimization from Pubcon 2011
StevePlunkett on Dallas SEO Blog
@StevePlunkett on StevePlunkett.com
Friday, November 18, 2011
Coupons, Coupons, Coupons
If you haven't noticed, an abundance of coupon and daily-deal sites have descended upon us with stealth speed. Combine the popular kids of the group like Groupon, Foursquare, and Yelp with the constant rumors of other online players moving into the space and the list goes on and on, and then on some more.
To put it all out on the table -- consumers have grown to expect discounts and are more than willing to switch to brands and products that provide the best deals. But what's really fueling the fire behind the demand and how can brands and retailers regain control of what feels like an out of control discounting spiral?
Let's get down to the nitty-gritty. What's driving the consumer to seek discounts?
Here are four factors that are likely the driving forces behind the couponing epidemic (or windfall for you deal addicts):
Economic slowdown
2007 was the year the proverbial music died. The financial bubble-burst left us all in shock, and the after-effects left most people scrambling to adapt. In times like those, the thrifty tend to thrive, and so couponing became a key strategy for consumers looking to stretch their dollars to the limit. Even now, as the economy rebounds, couponing and deal seeking continue to flourish. According to the comScore study below, 66 percent of consumers said they used coupons in July 2010, compared with 59 percent two years earlier. The percentage of respondents who reported shopping online for deals increased from 24 percent in 2008 to 32 percent in 2010.
2007 was the year the proverbial music died. The financial bubble-burst left us all in shock, and the after-effects left most people scrambling to adapt. In times like those, the thrifty tend to thrive, and so couponing became a key strategy for consumers looking to stretch their dollars to the limit. Even now, as the economy rebounds, couponing and deal seeking continue to flourish. According to the comScore study below, 66 percent of consumers said they used coupons in July 2010, compared with 59 percent two years earlier. The percentage of respondents who reported shopping online for deals increased from 24 percent in 2008 to 32 percent in 2010.
The explosion of social media
The mass adoption of social networks like Facebook, Twitter, Myspace, and others has created a digitally social audience that has never been seen before. To put this in perspective, keep in mind that Facebook grew from 27 million users in July 2008 to over 150 million in July 2011. That's not just you on a social network -- but your mother, brother, sorority, bowling league, and probably your old eighth-grade math teacher.
The mass adoption of social networks like Facebook, Twitter, Myspace, and others has created a digitally social audience that has never been seen before. To put this in perspective, keep in mind that Facebook grew from 27 million users in July 2008 to over 150 million in July 2011. That's not just you on a social network -- but your mother, brother, sorority, bowling league, and probably your old eighth-grade math teacher.
What's more important than the quantity of users is that those users are consumers, and consumers are now engaging brands on social media networks. They're also looking for more than just content. Simply put, "likes," retweets, and mayorships aren't enough any longer; it's about added value, and this is where discounts are king. According to a study by Merkle, consumers (aka, social media users) who choose to become a fan of a brand on Facebook most often do so to receive exclusive deals and offers, including coupons.
The digitization of coupons and deals
To capture this movement, more and more brands and retailers made their coupons and deals available online. Daily deal sites like Groupon and LivingSocial have helped popularize digital coupons while offering some fun content alongside it.
To capture this movement, more and more brands and retailers made their coupons and deals available online. Daily deal sites like Groupon and LivingSocial have helped popularize digital coupons while offering some fun content alongside it.
This led consumers to embrace digital couponing at a staggering rate. eMarketer forecasts that 47 percent of U.S. adult internet users (approximately 88.2 million individuals) will use online coupons in 2011. Another study by Experian Simmons found that the percentage of households using print coupons has not changed much since 2005, but the percentage of households using digital coupons has risen 83.3 percent.
Smartphone usage
With smartphone penetration hovering around 40 percent and with another estimated 10 percent gain for the end of this year, consumers are poised to receive mobile coupons in a massive way. Additionally, while mobile coupons only represent a small share of digital coupons, they have enormous potential to become the couponing medium of choice in the near future. Because mobile coupons influence a consumer in the midst of making a purchase decision, retailers and brands are beginning to experiment with this type of delivery standard. Imagine how great it would be to unlock a 20 percent discount while standing in line at a local restaurant. The best part about it all is that a customer can gain access to said discount with only a quick download of an app or a check-in, which takes only a matter of seconds.
With smartphone penetration hovering around 40 percent and with another estimated 10 percent gain for the end of this year, consumers are poised to receive mobile coupons in a massive way. Additionally, while mobile coupons only represent a small share of digital coupons, they have enormous potential to become the couponing medium of choice in the near future. Because mobile coupons influence a consumer in the midst of making a purchase decision, retailers and brands are beginning to experiment with this type of delivery standard. Imagine how great it would be to unlock a 20 percent discount while standing in line at a local restaurant. The best part about it all is that a customer can gain access to said discount with only a quick download of an app or a check-in, which takes only a matter of seconds.
While understanding this new phenomenon helps bring some clarity to consumer behavior, it doesn't truly clear the fog when it comes to how brands and retailers can develop an effective coupon/deal strategic plan.
History is telling
As many historians would agree -- it is critical to learn from the past. Believe it or not, there's a rich heritage and history surrounding the appropriate and inappropriate use of coupons and deals. More than 120 years of trial and error, by tens of thousands of brands and retailers, actually holds the secret to how smart coupon and deal offering can be achieved.
As many historians would agree -- it is critical to learn from the past. Believe it or not, there's a rich heritage and history surrounding the appropriate and inappropriate use of coupons and deals. More than 120 years of trial and error, by tens of thousands of brands and retailers, actually holds the secret to how smart coupon and deal offering can be achieved.
Much like how they're used today, coupons were first developed to drive product trial, encourage product use, and gain market share. In 1888, a very clever man by the name of Asa Candler used the first paper ticket coupon for a free glass of Coke to help market the new soda and unknowingly started a revolution, in more ways than one.
By 1909, C.W. Post provided the public with 1-cent coupons to promote Grape Nuts cereal, which was likely considered an epic deal at the time. By 1940, big chain grocery stores jumped on the bandwagon and began using coupons to attract consumers away from purchasing at local markets. Then in the 1990s, customer-centric marketers used coupons to surprise their best customers in an effort create customer loyalty and re-engage valuable customers.
Today, the social media explosion requires brands and retailers to entice their followers with coupons and deals to create positive social sentiment.
Despite many cut-and-dry examples of couponing and deal offering, lots of retailers and brands simply see it as a means to buy future sales and tend to over-coupon. Have you ever heard of too much of a good thing? This is true in the case of coupon saturation because it has created a new breed of deal-seeking consumers. TLC recently launched a series, called "Extreme Couponing," about everyday customers gaming the system and saving hundreds of dollars. While this was not the intent of the brands and retailers that issued the coupons, these die-hard coupon-cutting hustlers provide a powerful example of why coupons and deals should be strategically delivered.
The future
No one can predict the future, but I think it's safe to say that couponing is here to stay. Communication media will evolve and tactics may vary, but brands and retailers will continue to use coupons and deals to drive customers to purchase. Doing this the smart way will require retailers and brands to recognize consumer demand, leverage historical data, and adapt a coupon supply strategy that delivers customer incentives effectively. Now ask yourself: Is your brand winning or losing in the coupon and deal game?
No one can predict the future, but I think it's safe to say that couponing is here to stay. Communication media will evolve and tactics may vary, but brands and retailers will continue to use coupons and deals to drive customers to purchase. Doing this the smart way will require retailers and brands to recognize consumer demand, leverage historical data, and adapt a coupon supply strategy that delivers customer incentives effectively. Now ask yourself: Is your brand winning or losing in the coupon and deal game?
Thursday, July 07, 2011
Microsoft Worldwide Partner Conference - Come See Me Speak
WEB07 Build New Revenue Streams by Helping Your Clients Market the Websites You’ve Built for Them
Monday, July 11 3:00 PM - 4:00 PM, JW Atrium 3
Session Type: Breakout Session
Track: Web Development
Speaker(s): Bill Bledsoe, duane forrester, Steve Plunkett
Session Details
You create amazing websites? Would you like to create an incremental revenue stream for your business? Learn how other partners have created a business from search. Learn how to drive more traffic (paid and organic) to your customers’ sites and yours with Bing tools. In this session you will learn the following: • How partners have created a business helping customers optimize for search. • How to create, manage and be successful with search advertising. • How Bing Webmaster tools can optimize the sites you manage. • How to leverage the power of the Bing and Yahoo! Search Alliance.
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