Showing posts with label Search engine optimization. Show all posts
Showing posts with label Search engine optimization. Show all posts

Tuesday, May 17, 2016

Mobile Search - Rich Cards - Google Now

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.
Evolution of search results for queries like [peanut butter cookies recipe]: with rich cards, results are presented in carousels that are easy to browse by scrolling left and right. Carousels can contain cards all from the same site or from multiple sites.From Google Webmasters Blog

Using Search Console with your Website or Mobile Application

Google Webmaster Tools is now Google Search Console

 This is a MUST for SEO on any website.

Search Console provides actionable reports, tools, and learning resources designed to get your content on Google Search. You can use Search Console both for websites and for mobile applications; if you have a mobile application, read this page instead.

A. add your website to search console.
B. Add your Mobile Application to Search Console
C. Are AMP Pages for those business that do NOT have a Mobile Application?
D. Google Now Cards or AMP? Is one for local is one for content that replaces a mobile application on a mobile device? With the large majority of users being on a mobile device, that is the "new priority", what is best for your business? 

Wednesday, January 08, 2014

SSS and The Meld - We Should Just Change SEO to "S"

I wanted to just change it to S.  There is also the SSS concept for SearchExchange Keynote which is similar...

Stabilization, Seeding and Semantics?

nope.. it was..

Except from Guest Post (after the jump below):

The acronym SEO equates to Search Engine Optimization, which is a facet of SEM, Search Engine Marketing, but SEO is NOT SEM without PPC."

We Should Just Change SEO to "S" for Strategy 

Monday, November 01, 2010

SEO, ORM, Ethics and the greater good of Google

How long does it take and what effort will it take, to change a misspelling in a Google Search Query? Be it a proper name, Client's Trademarked Brand or Product name?
Ex: "Dawn Maire"

Dawn Maire (Correct spelling) is CSO at @Rockfish - Having recently changed jobs, Dawn is Chief Strategy Officer and since my new title is Sr. Manager, Content Strategy, Search and Social at Rockfish, that would make her my boss. 

While getting to know Dawn and while she was getting to know me on a recent visit to the NWA office of @Rockfish, She asked, "Does that mean you can make me pull up on Google for my real name, instead thinking it’s a 
misspelling of WWE Diva Dawn Marie?" 

Without thinking much, I said "of course, would tomorrow be okay?", She said "That would be great!" After a bit more thinking, I asked, "What do you want to be 1st for your name?" She said, "I dunno, how about my LinkedIn profile?". Knowing this plays well to using my search skills responsibly, I said "Ok, I'll do it right before 10pm"

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