Showing posts with label Search. Show all posts
Showing posts with label Search. Show all posts

Tuesday, January 13, 2015

2015 - SEO and Social Media Prophecy and 2014 Digital Advertising Notables

As we begin 2015 there are things that made a lasting impact on 2014 and some that are just about to raise their ugly heads and catch many marketers unaware and unprepared.
Here is your future checklist for Digital – Mobile Application Development, SEO, Social Media Management/Marketing, Digital Advertising and Digital PR in 2015

1. Voice Search – More to come on this, in detail, but as “users”, (Search and Social Media), move to mobile devices, specifically phones, Voice Search Optimization is going to be a really big thing and is going to catch many marketers by surprise. Hint: We have been researching Voice Search at Rockfish since 2011, (Google Labs), and have been actively doing VSO, (Voice Search Optimization for clients).


2. KBO or Knowledge Base Optimization – Brands, Brands, #Brands – With Google keeping the searcher on Google’s network longer, (See Google Play, Google Knowledge Graph and Google Plus), being able to make a change to Wikipedia by having that editor friend or the media person who works in PLAs assist you in modifying what your client doesn’t like to see about their own brand in Google. Learn how to fix anything….  including Wikipedia.. Or perish.

3. YouTube – Video Search Optimization – YouTube Hashtags work on Google + now.  Dec. 2008 YouTube was 25% of all Google Searches. Now, More U.S. Based 18-34 Year-olds Watch YouTube than Cable and YouTube videos influence the purchasing decisions of 53% of all consumers in the U.S. YouTube has now replaced the TV set.

4. Digital Media Distribution – Someone hacked Sony Pictures, “The Interview” was released via Digital distribution methods BEFORE it was released in theatres for the first time in History. Personal Note: I watched it on Xbox Video, I purchased it for $15.99 downloaded it and watched it the day before it was released in theaters.

5. Television Content Viewing Habits – Similar to the above but “Binge Watching” is now a thing. Personal Note: Still have not watched Breaking Bad – but one day, Binge Watching it. Commercial Television has made the leap with APPS. Phones, Tablet and Gaming Consoles now have applications where you can watch network television complete with commercials. Unlike TiVo, it’s not when you want it, or like AT&T UVerse where you can pretty much pick your own time schedule for your own shows, but that is for digital cable users, which also have another app. Welcome to the world of multi-screens and cross=platforms, Netflix now charges by the screen.

6. Mobile – It’s everything and it’s everywhere. Google considers Tablets more like Desktop than a mobile device and sees Smart Phones as totally different. Overall, smartphones and tablets accounted for 39% of Google organic search traffic during the third quarter of 2014. Personal Note: The big change I made in October 2014 in mobile was I removed Facebook from my phone after they launched Facebook Messenger. Life is actually a lot more peaceful, calm and I have been sleeping more. Facebook Messenger was never installed on my IPad either.  2015 Mobile trend prediction – Look for devices to have LESS memory, and more services expecting data to be stored in a cloud.
Actually, isn’t there a lawsuit about this? “iPhone users sue Apple over iOS 8 device storage squeeze” see hashtag #itoldyouso for most of these "predictions"

7. Mobile Payments – 2014 saw the debut of Apple Pay with Google Wallet still lurking around, Apple leap-frogged PayPal and Google Wallet for Mobile payments. Storyboard Messaging Service Snapchat got hacked, many private pictures of celebrities unclothed were released in October, known as the “Snappening”, next month in November of 2014 introduced Snap Cash, See a pattern here?

8. Hacking – The reason why I purchased #The Interview on Xbox360 was that Hackers from somewhere, (Either Korea or the U.S. supposedly, I can’t comment), broke into mail servers and got email from Sony executives somewhere that shouldn’t have been having private conversations in email.  (Ask Mark Cuban about his messaging app - Cyberdust ) - Hackers then also did Denial of Service attacks on the sources of bandwidth for XBOX and PS4, shutting Sony PlayStation Network down.

Personal Note: I didn’t notice, I was watching The Interview on Xbox Video during the time of the Xbox attack. While Downloading Destiny and Call of Duty: Advanced Warfare updates.

 Wait before I forget, entirely TOO MANY RETAILERS got hacked in 2014, let’s hope, actually pray, it doesn’t get worse in 2015... But it will... you have no idea... #beafraid #beveryafraid

Our openness with online websites like Facebook, Snapchat, Foursquare,
(Foursquare got booted in 2013, remember?), and mobile devices, security and privacy should go hand in hand... however we are not doing it right..  I’m still not using a credit card, cash only at some stores.

9. Selfies - 2014 was the first year I took a “selfie”. I took 9 last year, have taken 4 this year, maybe if I get prettier, I’ll take more? Instagram is built on a foundation of selfies. Thank God Pinterest hasn’t fallen victim to the Selfie trend. Facebook has, Twitter has, and Television and Magazines have, ok, prediction.  Some study comes out showing guys that take #selfies too much are serial killers or something..




10. Video Conferencing – Aside from the multi-BILLION dollar Adult industry built around video conferencing platforms like Skype, how soon in 2015 does it add FaceTime and Google Hangouts? Pinterest made private boards and thankfully Instagram picked up the adult traffic before they ruined Pinterest. However Facebook and Twitter are now seeing the Adult spam deluge with Vines just like the Adult invasion that pretty much killed Myspace.  Right before we all left and went to The Facebook. Never fear. Google hangouts are being used for business. Google even has a business unit named Google Hangouts for Business. Let’s hope it’s not overrun with Adult like Snapchat, look for more Google Hangouts to be catalogued in YouTube search results for educational purposes.

Social Media isn't "new" it's just a term for Internet Socialization. We used to "Go outside" and "play" - now we sit and watch Youtubes on our phones.. or we sit and play Xbox or PlayStation, which.. now has people playing and "watching them play".

From XboxOne..

It’s easy to make group video calls on Xbox One using Skype. Before you make a group video call, your Kinect sensor must be plugged in. At least one person on the call must have a Premium Skype account. You can initiate a group video call with a maximum of 4 people in a group (including yourself). However, if someone else on Skype initiates the call from another device such as a Windows 8 PC, that call can include up to 25 people.

Also, Didnt Amazon just buy Twitch? Where you can watch models play video games..




11. Stock Market – Facebook will continue to have a higher valuation than TWTR but Twitter will become more useful and more a part of our lives and Facebook will be ravaged by a virus. But to my dismay, will bounce back and the stock price will still go up. Facebook Offers and Twitter Cards will still provide excellent opportunities for businesses but Twitter Cards will rule Google.

Dear CNBC people, watch TV, Are you showing everyone's Facebook Page or Twitter /Nick?

Why is Twitter Stock worth less? I truly don't get it.



12. Private Messaging Fragmentation – Here are words to live by in 2015 – “If you don’t want it public, don’t connect to the internet or a mobile network” – Mark Cuban created Cyber Dust for this reason. Look for security and privacy to suddenly become big deals in 2015 when we realize how clueless we have been with our data. Governments are going to try and legislate this in 2015




13. Candy Crush vs. Kim Kardashian – Candy Crush (free) and Minecraft (paid) are the two most downloaded games in 2014. (Google Play) Any guesses on 2015?




14. As people look to express themselves more in a predominately 140 character world, blogging will resurface, video blogs will become bigger and better as well as more people looking for places other than Facebook  and Twitter, Instagram, Still the "@"  will still rule social media.

15. People will realize people are using Google+ and as it gets more integrated into Google Search, brands and businesses, a Google hangout may be akin to a Fax machine but probably not in 2015. Maybe 2016. Google + will be this place hidden in search results, hmm.. (light bulb)



Reference –
http://www.reelseo.com/youtube-facts-stats-2014/
http://www.marketingcharts.com/online/mobile-neared-40-of-us-organic-search-traffic-in-q3-47320/
http://www.theinquirer.net/inquirer/news/2388648/iphone-users-sue-apple-over-ios-8-device-storage-squeeze
http://www.wired.com/2014/10/the-snappening-is-not-your-fault/




Tuesday, August 13, 2013

@steveplunkett on Twitter

Monday, November 01, 2010

SEO, ORM, Ethics and the greater good of Google

Hypothesis: 
How long does it take and what effort will it take, to change a misspelling in a Google Search Query? Be it a proper name, Client's Trademarked Brand or Product name?
Ex: "Dawn Maire"


Dawn Maire (Correct spelling) is CSO at @Rockfish - Having recently changed jobs, Dawn is Chief Strategy Officer and since my new title is Sr. Manager, Content Strategy, Search and Social at Rockfish, that would make her my boss. 

While getting to know Dawn and while she was getting to know me on a recent visit to the NWA office of @Rockfish, She asked, "Does that mean you can make me pull up on Google for my real name, instead thinking it’s a 
misspelling of WWE Diva Dawn Marie?" 


Without thinking much, I said "of course, would tomorrow be okay?", She said "That would be great!" After a bit more thinking, I asked, "What do you want to be 1st for your name?" She said, "I dunno, how about my LinkedIn profile?". Knowing this plays well to using my search skills responsibly, I said "Ok, I'll do it right before 10pm"

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Thursday, September 02, 2010

PubCon Las Vegas 2010 Black Hat Session and Discount registration code

Black hatImage via WikipediaBelow is a 20% off coupon to PubCon Vegas
Enter Code: rc-3099415 when you register and get 20% off.
I'm Speaking on the Black Hat SEO panel.. it's going to be fun.. i'm going to out some famous websites doing stuff that @mattcutts and @google could remove them for.
(you better hope it's not one of your clients...)
PubCon Vegas 2010
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Tuesday, March 23, 2010

SMX Advanced London 2010 Full Agenda Day 1

"Advanced Organic Track
Leveraging Digital Assets For Maximum SEO Impact – When Google introduced Universal Search in 2007, it sent shockwaves through the search marketing community. The typical reaction: 'How can my optimised content rank when local, news, video and images results are pushing it off the SERPs?' The simple answer is to optimise multiple types of 'web assets' in addition to the text on your web pages, and you’ll often get more exposure on search result pages. Though the answer is simple, the SEO techniques to achieve the desired result usually aren’t. This session looks at the state of universal search today, and how to leverage different types of content to gain maximum advantage.

Speakers:

Rob Kerry, Head of Search, Ayima
Steve Plunkett, Dir, Search, M/C/C (see below)

SMX Advanced London 2010 Full Agenda Day 1


(unavailable - time conflict)
(Speaking @SearchExchange on the same day - http://searchexchange.org/agenda/day-1)

Wednesday, January 21, 2009

An Interview with Steve Plunkett: SEO Experimentation Done Right

"Steve Plunkett is a well known for his SEO insights. You can follow him on Twitter or view his online resume at LinkedIn. Check out this interview by Ann Smarty on Search Engine Journal"
An Interview with Steve Plunkett: SEO Experimentation Done Right  


Steve Plunkett is a well known for his SEO insights. You can follow him on Twitter or view his online resume at LinkedIn. And now enjoy an interview with Steve:
How long have you been in SEO and how did you start?
I got on the “Internet” in 1994.. (at 2600kbps) I was doing mac tech support for AOL and also moderating a chat room and bulletin postings (kinda sounds like Social Media a bit, no?), and if we count making sure my bulletin postings ranked first.. if you want to count ranking first for channels on IRC, then 1995. Otherwise, Brian was starting webcrawler and Jerry was starting Yahoo! Directory in 1995 while i was a webmaster/sys admin in the Univeristy of Texas System and I was experimenting with spam controls for webcrawler (I accidentally got all the first 30 listings for about 10 terms), and would modify my website and they would recompile to see if the filters worked.. then I started up a web design component to the ISP I was working at in late 1995 and ranking websites kinda just was part of our service. Back then charging $150/month for hosting a website was still kind of expensive.. We just bundled SEO in with hosting.. but since we designed the websites we kinda just did SEO from the first step.
Do you believe SEO is evolving and getting “more white” so to say (no paid links, no spamming, etc)? Do you think Google will ever be able to win the war with Black hat SEO?
That depends.. the only links I have ever “bought” were Yahoo! directory once they started charging for it.. and free website listings I would get from buying ads in print publications or by being a member of this community organization or that professional organization. Because I was working at an ISP/Web Dev., and kind of an “anti-spam” editor @ yahoo while I was an higher up category editor for ODP/DMOZ I hated spam. So I never really did anything other than follow the “Golden Rule of SEO” – provide unique content specifically relevant to the search query. I’ve always been very vocal about not using links and following Google’s implied rules to the letter, it’s not only my client’s website, it’s my career for the past 14 years.
Back in 96 I remember the big thing was domain shadowing.. you would buy a domain and point it to a subdirectory of a website so a website with 7 subdirectories might be listed under 7 domains.. I never really did this for SEO, but I sure hated it when I would find the same site submitted to Yahoo! or DMOZ like 14 times (each URL could be listed in 2 categories), and have to hunt them down and remove them.
Honestly I think there are many things that are a bit black hat in how Google utilizes them to rank websites, but if you understand the basic premise of Google you can do good SEO. If you want to serve up completely unique and relevant content edited for humans’ search queries, then you should do well. I think SEO is evolving in the terms that there are more people doing it. Hence more people, more tactics, more qualified population per query.
You seem to Twitter a lot. What are you using the tool for?
Networking, i’ve met some cool people like @karlrove is following me now… @mchammer is a die hard raiders fan (Raiders 4 Life!~)
Twitter/FaceBook/Myspace has replaced Yahoo! IM – it’s also a good barometer of people, those that consistently push out negativity on twitter are people I don’t want to work with.. nor follow, etc.. I like the shiny happy people.. It’s similar to moderating an online chat room. I also use it for experimentation collaboration.
Are there any other social networking tools you use more or less often?
Myspace is good for the entertainment and fashion industry. FaceBook is a good local social networking site. LinkedIn is the premier business networking website. I stumble a bit.. I’m actually doing a lot of experimentation with RSS feeds and music, and different types of searching patterns on different music blogging websites. It’s part of my job to test everything so I have tried almost everything, ranking for podcasts, (HINT: It’s totally like ranking bulletins on AOL). Video search, Image Search, book search are all different search types that I deal with for varied clients.
I know you are quite active at SEOmoz. What other SEO communitites do you frequent and why?
I was active with SEOmoz and I would credit my professional membership there with a lot of my contacts on the web.
SEOMoz was the first SEO community I really got into because at first it was nice and clean. I met some people who didn’t really need to hear themselves speak, but wanted to learn and collaborate, which was what Iwould want in an SEO community.
I personally dont’ think there is a better website for people to read about SEO and i still read their blog from time to time.
You once mentioned you very often deal with SEO experiments. Could you list most important rules one should follow when running an SEO experiment?
My actually job title should be “SEO Scientist” instead of “Director of Internet Marketing”, every day I sit in my office and turn up the music and experiment all the time. I am running about 70+ experiments right now. Using blogs, social media websites and several other websites I have access to. (HINT: A good reason to donate some time to a non-profit) And of course just modifications on some Organic SEO clients I have, and documenting the progress after I have tested on non-client websites then pushed the tactics to client’s websites.
RULES:
a. NEVER do an un-tested experiment on a client’s website. (never done it, it’s just common sense)
b. Document ALL the factors prior to conducting the experiment, add additional factors at baseline, first measure, secondary measure and tertiary measurement points.
c. Always allow for variances among subject and properly validate any outlying factors and account for them.
d. Re-evaluate your hypotheses at each stage of the experiment.
e. ALWAYS allow for statistical regression analysis.
f. Perform the same experiment 3 times before coming to a conclusion.
G. Either re-test or modify experiment if additional variables introduce themselves prior to experiment completion.
I know you’ve been conducting your own experiment on some issue I described in one of the recent post on internal anchor text over-optimization. Could you share your experience?
Well, I read the experiment but never saw the website, so my mind went to about 200 variables. So i re-created the test (my version of it, because I didn’t have all the factors the first person did, I guess?) on 2 brand new websites where there was no domain age, inbound links, etc. I tried in 2 ways, one standard top nav, sitewide, modifying one anchor tag sitewide.
Version 1: this worked positively and I am still #1 for the term.
Version 2: I modified the top nav on 8 different sub-sections to include the original anchor but NOT any of the global navigation elements. (still testing)

What are most common mistakes people make when condusting an SEO experiment?
1. Coming to a pre-mature conclusion.
2. Incorrectly diagnosing all the variables in an experiment.
3. Removing one variable from one of two competing subject groups
4. Not testing in a vacuum (running proper controls)
What are your plans for 2009? Any new projects in mind?
I started 8 different experiments right before I left the office for 2 weeks prior to NYE, the basics, title tags, ALT tags, anchor tags, etc. I did this to see what if any different weighting factors might be applied to on-site optimization as the year changed and also as a control group for newer sites i am launching this week. That experiment is on-going and by making slight modifications to certain variables, we have been able to bring some members of the control group to #1.
I think I am speaking @ IMSpringBreak (Apr. 2-4th, 2009) on IED (information environment design) – contact @davesnyder for more info about a good IM conference. It’s kind of like a spring break version of the ScarySeo conference in Ft. Lauderdale.


Read more: http://www.searchenginejournal.com/an-interview-with-steve-plunkett-seo-experimentation-done-right/8302/#ixzz0yqoUxOsA

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