Showing posts with label ORM. Show all posts
Showing posts with label ORM. Show all posts

Friday, September 05, 2014

PLEASE VOTE #SXSW Panel Picker



Online Music Revenue Optimization 

What are the differences between tablet and mobile in terms of how users listen to music and where are the revenue optimization differences? Where is your best bet for spending time in social media to generate Music sales? SoundCloud? Beatport? ITunes or Google Play. How can online Music on FaceBook, ITunes and the Google Play Stores be optimized within the digital ecosystem. - See more at: http://panelpicker.sxsw.com/vote/39484#sthash.mancA2MZ.dpuf

When Good Enough to Launch Isn't Good Enough

Creative professionals no longer live in a studio bubble. In the digital age, what we do is deeply integrated with the pressures and limitations of our technologies, partners, and investors. Many of us work with or for startups, teaching us crucial skills about perfectionism on quick turnaround, and how to embrace the minimum viable product. As a result, things like deadlines, launch dates, and speed to market are often the measure of success.
At the same time, increasing pressure to perform has made craftsmanship more important than ever. Because in a world with democratized creative, great work is a weapon in and of itself. See how to balance the competing interests of craft and urgency, and how to avoid the trap of “good enough for launch."
- See more at: http://panelpicker.sxsw.com/vote/40335#sthash.k2iD3WxN.dpuf

Brands, Games and Music Revenue Optimization

Online Optimization... Optimize your Brands, Music and Gaming assets.
Apps, Games and Music are the top items purchased on Social Networks, in Search and In-Game. What are the differences between tablet and mobile in terms of how users play games, listen to music and where are the revenue optimization differences? Where are you best bet for Music sales? SoundCloud? Beatport? ITunes or Google Play. How can online games and Music on FaceBook, ITunes and the Google Play Stores be optimized within the digital ecosystem. How can games be used to promote business? How can advertisers judge in-game advertising? How can game and apps companies provide a better user experience and optimize game play to increase loyalty and user numbers? How can these numbers be used to determine advertising rates? How can ROI be shown to brands that wish to participate? What Tools are available for Music purchases, game downloads and user beahviors within online games and music purchasing.
- See more at: http://panelpicker.sxsw.com/vote/38730#sthash.ly5YV4Fv.dpuf


What's Up With Your Online Rep?

In today's marketplace, consumers have a myriad of online sources to learn about brands. The information they find online will greatly affect their decisions about how and where they spend their money. It is imperative that brands understand their online reputation and formulate a systematic approach to improving how they are viewed by current and potential customers, business partners and even current and potential employees. This session will show you the importance of maintaining a good online reputation, a 3-pronged approach to monitoring and improving your online reputation from domain defense, search and social reputation defense and content defense. - See more at: http://panelpicker.sxsw.com/vote/39579#sthash.aXuXFh6P.dpuf


How the Cool Kids Attract and Retain Talent

A shortage of the smartest and most creative thinkers continues to challenge key sectors like software development, design, marketing, and engineering. In a highly competitive, highly skilled labor market, how are the coolest and most creative companies using processes, technology and a culture of innovation to attract and retain these people?

In this session, two experts on company culture help navigate company cultural differentiators and open up a discussion about what companies can do to appeal to current and future job candidates. When all else is equal, what works to persuade top talent to join your company vs. the one across town? What cultural expectations are we seeing from Millennials that differ from previous generations?

The session will be framed around key themes including physical space, community impact, meaningful work, connectivity, and appreciation.
Active audience discussion will be encouraged and all attendees will receive a best practices takeaway.
- See more at: http://panelpicker.sxsw.com/vote/36470#sthash.419xDoma.dpuf


Monday, November 01, 2010

SEO, ORM, Ethics and the greater good of Google

Hypothesis: 
How long does it take and what effort will it take, to change a misspelling in a Google Search Query? Be it a proper name, Client's Trademarked Brand or Product name?
Ex: "Dawn Maire"


Dawn Maire (Correct spelling) is CSO at @Rockfish - Having recently changed jobs, Dawn is Chief Strategy Officer and since my new title is Sr. Manager, Content Strategy, Search and Social at Rockfish, that would make her my boss. 

While getting to know Dawn and while she was getting to know me on a recent visit to the NWA office of @Rockfish, She asked, "Does that mean you can make me pull up on Google for my real name, instead thinking it’s a 
misspelling of WWE Diva Dawn Marie?" 


Without thinking much, I said "of course, would tomorrow be okay?", She said "That would be great!" After a bit more thinking, I asked, "What do you want to be 1st for your name?" She said, "I dunno, how about my LinkedIn profile?". Knowing this plays well to using my search skills responsibly, I said "Ok, I'll do it right before 10pm"

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