Using Search Console with your Website or Mobile Application

Google Webmaster Tools is now Google Search Console. 

 This is a MUST for SEO on any website.

Search Console provides actionable reports, tools, and learning resources designed to get your content on Google Search. You can use Search Console both for websites and for mobile applications; if you have a mobile application, read this page instead.

A. add your website to search console.
B. Add your Mobile Application to Search Console
C. Are AMP Pages for those business that do NOT have a Mobile Application?
D. Google Now Cards or AMP? Is one for local is one for content that replaces a mobile application on a mobile device? With the large majority of users being on a mobile device, that is the "new priority", what is best for your business? 

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• It's time to think mobile first (jaxenter.com)
• Ranking reports are synonymous with SEO, but how useful are they in 2016? (browsermedia.co.uk)
• 5 Must-Have Ingredients for Any Online Marketing Strategy In 2016 (dailyblogtips.com)
• How To Google Verify Your WordPress.com Site (flameater.wordpress.com)
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Trigger a Google Now Card via Email

Google Now relies on structured data compatible with schema.org in emails to work. This lets Google understand the fields in your email and construct a Google Now card with the relevant information for the recipient. Only some card types are supported by Google Now.

Schemas in Gmail support both JSON-LD and Microdata and you can use either of them to markup an email. There are two ways of adding semantic markup to your email - you can author the markup yourself or use the Markup Helper to get you started by adding markup to an existing email.

Tutorial: https://developers.google.com/schemas/tutorials/google-now-cards#create_an_email

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